#研究生商务英语课件 Business English Unit 1 Brands.ppt

Celebrity endorsement in different sales areas use different stars in the ads. in accordance with local culture Positive image attractive Listen, think, discuss and Write: Writing: e-mail p. 13 Ref: Collins English for Business: Writing (Unit 4: Layout for an email or letter) Transcript of the conversation (MM = Marketing Manager, SD = Sales Director) MM: Pietro, can I have a word with you? Ive just been talking to Gina Delassi, Majestics new Purchasing Manager. Theyre going to cancel their contract with us. They wont change their mind. SD: Why, whats the problem? Thats fifty percent of our business: we cant afford to lose them. What reason did they give for cancelling? MM: You know that Cafe Velvet has just launched a new advertising campaign? Well, Majestics Head Chef is endorsing it! Theyre introducing Cafe Velvet in all their hotels. Cafe Velvet is also talking to the supermarkets, apparently. SD: What can we do? Are you talking to other hotel chains? Any ideas on who can get to endorse our product? We need to talk to the supermarkets about our new campaign. MM: Yes, our department has already brainstormed a shortlist of possible celebrity names. And we have drawn up an action plan to target supermarkets. We aim to put these plans before the board next week. SD: Good to see a sense of urgency. Dont forget to survey other hotels chains. We cant rely on one chain in the current situation. Grading criteria/ rubric Assignments 1. Writing: email (pay attention to the layout) ; 2. Learn the remaining sections in unit 1 autonomously; 3. Read and finish the exercieses in 9.1: Branding (from Success with BEC); 4. Recite para 1-3. head chef: 厨师长 3. Burberry has many Asian licensing arrangements. (para. 2) 巴宝莉在亚洲有很多特许授权安排。 4. This means that almost half of Burberry’s sales at retail value will continue to be produced under licence in Asia. (para. 2) 这就意味着巴宝莉几乎一半市值的产品都将继续由授权的亚洲工厂生产。 5.Sanyo is now reacting to this demand for a snob alternative to the Bu