学士学位论文___汽车专业 翻译 中英文（全）the social economic and environmental impacts of trade liberalization.doc

Analysis of the Inefficient Consumer Surplus of Chinese Domestically Produced Cars Heying Deng( Stan Glase(( Hong Yu((( Abstract：The theoretical foundation of this thesis is the extended Value-Added theory——Value-Creating theory. The conclusion the author gets is that Chinese domestically produced cars are lack of the ability to create bigger consumer surplus. The author studies the reasons caused these weaknesses, the negative effects caused by this problem and gives suggestions on how to enhance consumer surplus for Chinese domestically produced cars, gives the manufacturer’s surplus kept guaranteed. Key words：domestically produced cars consumer surplus value creating theory 1．Main theories used in this article 1）Value creating theory According to the Value creating theory, if a firm wants to gain the competitive advantage over his competitors, it should do better than the latter in creating value. Created value is equal to consumer perceptible value (B) minus manufacturer cost (C). Perceptible value, the product contained is a value that recognized by the consumer. When someone purchase a product, the price (P) that consumer paid for must be lower than the perceptible value. The difference is called consumer surplus (B – P). When purchasing goods, consumers2 will choose the one with the biggest consumer surplus. Owing to this, manufacturers need to bring the satisfactory consumer surplus to consumers. The created value must be distributed between consumers and the manufacturers. The manufacturer profit (P – C) represents the value that the manufacturer has made from the created value. The profit gained by the manufacturer is depended on the price (P) as well as the consumer surplus owned by the consumer, given the same B and C. It is obviously, if the manufacturer makes negative value, it could not survive in the business area. 2）The value chain analysis method The value chain analysis method, as an important method on analyzing the competitive power and