北京民俗文化旅游现状及营销策略探讨..doc

北京民俗文化旅游现状及营销策略探讨 北京民俗文化旅游现状及营销策略探讨(15000字) 摘 要：北京城是座具有三千多年悠久历史的文明古都。北京博大深厚的文化气息世人瞩目。北京民俗文化更是源远流长，以北京胡同四合院为中心的民俗文化线路受到中外游客的追捧，但目前由于管理不到位等原因，尚存 ... p北京民俗文化旅游现状及营销策略探讨(字)br / 摘 要：北京城是座具有三千多年悠久历史的文明古都。北京博大深厚的文化气息世人瞩目。北京民俗文化更是源远流长，以北京胡同四合院为中心的民俗文化线路受到中外游客的追捧，但目前由于管理不到位等原因，尚存在伪民俗、定位不当等影响民俗旅游资源使用及开发的因素，制约民俗旅游的发展，本文将从开发、营销策略等角度来思考北京民俗旅游资源的利用。 br / 关键词： 北京民俗文化旅游；旅游资源的开发；胡同游 ；民俗营销br / br / Statu And Marketing Strategy Of Beijing Folk Tourismbr / Abstract:Beijing is an ancient city which has a long history and properous civilization over 3,000 years.The profound culture of beijing attract worldwide attention. Beijing folk custom culture what make hutong culture as the central line is well-established, receives the Chinese and foreign tourists to pursue on.But recently,for the reason of bad management,there appeared some phenomenon like staged folk culture, unsuitable market location exerte bad inffulence in developing and exploring folk culrure tourism resource.This article focus on the devoloping, government management and other ways to think how to make full of use in Beijing folk culture tourism and the marketing stratages. br / Keywords: Beijing folk culture tourism;devoloping of tour resource; Folk_custom Marketing br / P/P p基于价值链的预算管理研究(字)br / 摘 要：自从迈克尔bull;波特教授在《竞争优势》一书中提出价值链概念以来，价值链管理已经被许多学者所接受和采用，价值链管理的思想被逐渐引入到会计领域这使得它在会计学界得到了更深入的研究和广泛的传播。本文基于国内外学者的研究成果，对传统预算存在的不足和基于价值链的预算管理优势进行了详细论述。重点对基于价值链的预算管理的运行进行了分析，其内容涵盖了战略目标的转化、预算编制、预算的控制和预算的绩效评价建立等方面。br / 关键词：价值链；预算管理；价值管理；战略管理br / br / Study on Budget Management Based on Value Chainbr / Abstract: Since Michael E. Porter proposed the Value Chain for the first book in his book -Competitive Advantage. The Management of Value Chain has gradually adopted by many professor .The concept was gradually bring in the field of Accounting and this situation make it more widely accepted by more and more professor manager. This article was based on scholarrsquo;s research findings at home and abroad, discussing the detail of di