对天明体育的市场调查报告..doc

目录 序言·····························································1 正文·····························································1 一、 调查的目的··················································1 二、调查的时间···················································1 三、调查的对象···················································1 四、调查的项目···················································1 调查方法·····················································2 调查资料的分析···············································2 （一）基础资料分析： 1、消费者基本情况调查分析········································2 2、性别、年龄和购买因素之间的关系分析····························5 3、消费者购买体育用品偏好度与年龄、购买因素分析··················7 4、天明体育宣传途径对消费者对天明体育知名度影响··················8 5、消费者对天明体育各品牌的认知度分析····························9 6、消费者对天明体育的满意度调查··································10 7、消费者了解天明体育途径倾向性··································10 8、吸引消费者到天明购物的因素分析································11 9、天明体育做促销对消费者的吸引力分析····························12 10、天明体育现状改善因素分析·····································12 11、增加天明体育品牌店对消费者增加购买的影响分析·················13 12、为了天明体育可以更好的服务消费者，被调查者从自身的角度出发为天明提了几点建议·······················································13 （二）调查资料对比分析 1、不同收入的男性购买体育用品考虑因素对比分析····················14 2、在体育用品上不同花费的男性对天明体育知晓程度对比分析······15 3、男女性对天明体育了解途径倾向性对比分析························16 4、不同收入的消费者对天明体育做促销活动是否参与对比分析··········17 （三）地区知名度分析·············································18 七、调查总体结论·················································19 八、调查总体建议·················································19 九、参考文献·····················································20 关于大学生就业前景的市场调查报告 序言： 正文：一、 调查的目的二、调查的时间： 三、调查的对象：四、调查的项目： 频率 百分比 有效百分比 累积百分比 有效 大一 22 22.4 22.4 22.4 大二 31 31.6 31.6 54.1 大三 34 34.7 34.7 88.8 大四 11 11.2 11.2 100.0 合计 98 100.0 100.0 这次在我们调查的学生当中，大一的占22.4%，大二的占31.6%，大三的占34.7%，大四的占11.2%。其中大二和大三是我们调查的主体，因为大二和大三的学生将会很快面临毕业后的就业问题，同时大二和大三的学生大多数具有一些兼职或工作的经历，对大学生就业前景的认识比较深刻。而大一的学生入校不久，很少具有兼职或工作的经历。大四的学生很多不在学校，所以这次在调查的比例中比例比较小。因此，大学生在校期间应该尽量丰富自己的