德国大众汽车造型演变研究..doc

摘要 当下中国汽车产业迅速发展，国内消费者对汽车造型审美和鉴赏的水平也越来越高，中国的自主品牌汽车企业也通过高速发展积累了大量资源和经验，然而汽车造型的设计早已经不能停留在设计单个车型的水平上，如何提高汽车质量和建立品牌特征识别的造型，已经成为当下自主品牌汽车企业面临的重要挑战。在我们努力提高设计水平的同时，让我们借鉴一下德国大众汽车公司的经验。 本课题旨在通过研究德国大众汽车的造型演变，总结出规律和经验，给当下自主品牌汽车提供一些启示。课题以决定造型的主要特征线为切入点，搜集大众汽车在历史演变进程中众多车型图片和资料，然后通过对其形态进行提取，抽取具有造型特征代表性的形态线进行进一步研究；分别以时间和车型为方向进行对比分析，最后综合这两个方向的研究成果，归纳出大众汽车造型的演变规律，对其造型的未来发展趋势进行预测。这一分析方法，不仅为我们对汽车造型演变研究提供了一个参照方法，也为我们做汽车造型设计提供了一个参考的方法和思路。 关键词：平台、造型、演变、特征线 Abstract As the rapid development of Chinas automobile industry, the car modeling aesthetic appreciation of the domestic consumers is increasing, Chinas own-brand automobile enterprises through the development of high-speed accumulation of a lot of resources and experience, but the design of automotive modeling already should not remain in the Design of a single model level, how to improve vehicle quality and brand identification style, has been a major challenges to the own-brand automobile enterprises. In our efforts to raise the level of design at the same time, let us learn from this German Volkswagen’s experience. This paper means to summer up the law and experience by studying the German Volkswagen’s style evolution, provides reference to Chinas own-brand automobile enterprises. The paper started research in the main characteristics lines which determine the style, and collect the models pictures and information of Volkswagen in the history of evolution process, and then extract its morphology, take the representative characteristics lines for further study; respectively as models and time been the direction of comparison and analysis, Finally integrate the two directions of research, summarized the evolution rules of Volkswagen’s style, and predict its future style trends. These methods of analysis, not only provide a reference in our modeling evolution research, but also provide a reference methods and ideas in our vehicle design in the future. Keywords: platform, style, evolution, characteristics