德邦物流企业营销理念与品牌提升策略创新..doc

德邦物流企业营销理念与品牌提升策略创新 摘要：现代经济迅猛发展，卖方市场已经转换为买方市场，物流企业之间的竞争也异常激烈，营销的竞争更是尤为明显，所以传统的营销理念已经不能满足现代物流企业发展的需要，营销理念也在原有基础上得到了很大的补充，企业越来越需要寻求多元化的发展模式，新的理念也得到了很大的运用。与此同时，也有更多的物流企业开始走品牌路线，品牌的重视度也越来越强烈。品牌提升，品牌忠诚度已经成为物流企业测量自身营销成功与否的标志。本文通过讲述德邦物流企业的营销现状以及德邦物流对品牌的认知现状，并且详细论述了德邦物流营销方式欠妥的重要原因，最终提出自己对于德邦物流营销理念的创新和品牌提升等方面的见解。通过论述加深了我们对德邦物流营销和品牌的认识，并针对一些营销经营中容易遇到的问题进行分析讲解，从而提高了在营销理念创新和品牌提升中所能用到的策略和方法。然而由于学术水平还不能达到一定的高度，因此还会有一些未能发现和解决的问题。但是，通过本文的论述和分析，可以把握住德邦物流营销和提升品牌的大致方向，从而能给一些物流企业提供经营活动中所需要的一些方法和策略。 关键词:物流企业营销；品牌提升；德邦物流；创新；品牌忠诚度 Deppon Express enterprise marketing concept and brand promotion strategy innovation Abstract: The rapid development of modern economy, has been converted into a sellers buyers market, competition among enterprises is intense, and marketing, competition is particularly clear, so the traditional marketing concepts can no longer meet the needs of modern business development, marketing ideas are original has been greatly on the basis of complementary, companies increasingly need to find a wide range of development models, the new concept has also been a great use. At the same time, there are more enterprises begin to take the brand line, brand and degree of attention are becoming stronger. Brand promotion, brand loyalty has become a business measure the success of its marketing logo.Full text of logistics enterprise marketing by telling Deppon Express brand status quo and the cognitive status, and discusses the right way Deppon Express marketing, the paper puts forward the important reasons for Deppon Express marketing conception aspects of innovation and brand promotion of opinions. Through the elaboration of mainly has deepened our Deppon Express marketing and brand is the understanding, and for some marketing management problems to analyze and explain, enhancing the marketing concept of innovation and brand ascension can use strategies and methods. However, due to the academic level cant reach a certain height, so will still have some failed to find an