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战略管理(双语)授课计划ForStudents.
学 期 授 课 计 划 表
课程名称: 战略管理(双语) 11-12 学年 第 1 学期
上课周次 授课序号 内 容
(章节号、课题名称、实验名称) 课
时
数 授课
方式 课外
作业 备注 2 1 Introduction
Group Division
Course outline introduce
Why we need to learn strategy?
HOMEWORK:
Search the VRIO model, try to explain it.
Study on the history of Apple Inc. , try to explain the strategic focus 2 Lecture 2 2 Chapter 1 What is strategy and the strategic management process?
Case analysis: the music download industry
How to define strategy
Describe the strategic management process
What is competitive advantage
Ethics and strategy: stockholders versus stakeholders
HOMEWORK:
There is little empirical evidence that having a formal, written mission statement improves a firm’s performance. Yet many firms spend a great deal of time and money developing mission statements. Why?
Reading the case:
/post/4301.html
then try to answer the question: what is the Starbucks striving for? 2 Lecture 3 3 Break for Mid-moon festival 2 Lecture 3 4 Chapter 2 Evaluating a Firm’s External Environment
Understanding a Firm’s General Environment
How to evaluate Firm Performance
Five Forces Model: Theory and Application
HOMEWORK:
Government policies can have a significant impact on the average profitability of firms in an industry. Government, however, is not included as a potential threat in the five forces model. Should the model be expanded to include government (to make a “six forces” model)? If yes, why? If no, why not?
Try to explain GOME or SUNING’s competition environment with five forces model. 2 Lecture
学 期 授 课 计 划 表
课程名称: 战略管理(双语) 11-12 学年 第 1 学期
上课周次 授课序号 内 容
(章节号、课题名称、实验名称) 课
时
数 授课
方式 课外
作业 备注 4 5 Chapter 2 Evaluating a Firm’s External Environment
Explanation of Five Threats: How to survive in the tough competition environment.
Industry structure and environmental opportunities
Case study: Microsoft Grows Up( Why Vista lost its glory of Microsoft?)
Compare the product innovation and pro
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