旅游营销存在问题与对策..doc

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旅游营销存在问题与对策..doc

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旅游营销存在问题与对策.

XXXX 大学本科毕业论文题目旅游市场营销存在的问题及其对策姓名专业指导教师准考证号市场营销职称 2 中国·武汉年分类号月密级 XXXX 大学学位论文华中农业大学本科毕业论文旅游市场营销存在的问题及其对策 The travel marketing the existing problems and the countermeasures 学生姓名：学生姓名：准考证号：准考证号：学生专业：学生专业：指导教师：指导教师： XXXX 大学二○XX 年 XX 月第 II 页 XXXX 大学学位论文目录 The travel marketing the existing problems and the countermeasures ... II 摘要 ............................................................................................................ IV 前言 .............................................................................................................. VI 第一章理论综述 .............................................................................................. 7 一、营销的含义······················································································································· 二、旅游市场的消费特征 ······································································································· 7 第二章我国旅游市场发展现状......................................................................... 9 第三章我国旅游市场营销存在的问题 ............................................................ 11 一、我国旅游市场营销的问题 ····························································································· 11 （1）在旅游市场营销中存在盲目降价竞争问题 ······················································· 11 （2）旅游市场营销中存在促销方法单一的问题 ······················································· 11 （3）旅游产品老化、单一，产品结构不合理，产品质量有待提高 ······················· 11二、社会主义市场经济体制下旅游市场营销的表现 ························································· 12 （1）旅游市场营销存在忽视售后服务问题 ······························································· 12 （2）旅游市场营销中存在法制意识淡薄问题 ··························································· 12 （3）旅游市场营销中存在科技含量低的问题 ··························································· 13 （4）旅游市场营销中存在忽视旅游形象问题 ··························································· 13 三、旅游产业的竞争表现 ····································································································· 13 （1）旅游景点开发不到位，旅游配套设