机票代理商的业务拓展模式的研究..doc

机票代理商的业务拓展模式的研究 摘 要 在全面实现无纸化的情况下，传统机票代理商必须在保持传统优势的基础上开展具有自我特色的商务模式来响应竞争激烈的市 ... p摘nbsp;nbsp;nbsp; 要br / 在全面实现无纸化的情况下，传统机票代理商必须在保持传统优势的基础上开展具有自我特色的商务模式来响应竞争激烈的市场。本论文通过对国内电子客票发展现状和传统机票代理商的现状分析，提出了三个转型方案：发展网上机票销售业务，开展电子商务；发展产品的综合服务，包括ldquo;门对门rdquo;和ldquo;打包mdash;mdash;机票加旅游rdquo;的服务；以及将客户关系管理应用到机票代理企业的经营中。并对这三个方案进行比较分析，将转型方案中最有效、最现实的ldquo;门对门rdquo;服务，以一种全新的商务模式引用到传统机票代理商的转型中。br / 在对ldquo;门对门rdquo;服务这种商务模式进行详细分析时，通过对重庆到各个城市的航班信息进行整理，对重庆到各个城市的客流量进行排名，从而确定了开展ldquo;门对门rdquo;服务的城市：重庆、深圳、昆明、广州、上海、北京；通过对各个城市需要ldquo;门对门rdquo;服务的客流量占总客流量的比例进行假设，可以确定出需要ldquo;门对门rdquo;服务的客流量；再具体以重庆和北京为例，对各个时间段的航班数进行分析，得到了需要ldquo;门对门rdquo;服务的时间段；接着运用统计方法分析航班信息得出各个时间段的客流量，再利用公式的推导和各条件的假设确定出每天需要车辆的数目。最后对ldquo;门对门rdquo;服务这个商务模式进行定性和定量的可行性分析，通过机票利润和项目成本的简单计算，对开展ldquo;门对门rdquo;服务的收益和基本成本进行比较，认为ldquo;门对门rdquo;服务在经济上可行。 p class=Nmv912/p br / br / 关键词：机票代理商，业务模式，门对门服务nbsp; br / br / ABSTRACTbr / In the case of the full realization of scripless, the traditional ticket agents must carry out a distinctive business model on the basis of retaining a traditional advantage, to response to the highly competitive market. This paper analyzes the development of domestic e-tickets and the status of traditional ticket agents, then propose three restructuring programs: Develope on-line ticket sales and e-commerce; Develop the products of integrated services, including the ldquo;door to doorrdquo; and ldquo;packing-ticket and tourismrdquo; services; Apply the customer relationship management to the operation of ticket agents, then make a comparative analysis of these programs, andnbsp; the ldquo;door to doorrdquo; service which is the the most effective and realistic program is applied to the transformation of the traditional ticket agents as a new business model. br / There is four methods to analyze the ldquo;door to doorrdquo; service: Mainly arrange the flight information about chongqing to every cities, rank the volume of passenger traffic of chongqing to every cities. Then it confirm these cities which