浅谈酒店餐饮和酒店发展的可持续性..doc

目 录 摘要……………………………………………………………………………2 关键词…………………………………………………………………………2 Abstract…………………………………………………………………………2 Key words: ……………………………………………………………………2 引言………………………………………………………………………………3 1．经营者必须要有竞争意识 …………………………………………………3 1．1竞争意识须服从市场导向 ………………………………………………3 1．2比对反思自身优劣势 ……………………………………………………3 2．抓住顾客的消费心态…………………………………………………………4 2．1深入研究顾客的需求 ……………………………………………………4 2．2了解顾客愿意付出的成本…………………………………………………4 2．3重视和加强与顾客的沟通 ………………………………………………5 3．努力提高顾客满意度…………………………………………………………5 3．1菜肴品种多样化与特色化相结合…………………………………………6 3．2提供最优质的服务…………………………………………………………6 3．3追求超越顾客期望…………………………………………………………7 4．最大化的创新工作……………………………………………………………8 4．1观念创新……………………………………………………………………8 4．2菜式创新……………………………………………………………………8 4．3服务创新 …………………………………………………………………8 4．4价格创新 …………………………………………………………………9 4．5营销创新 …………………………………………………………………9 5．结论 …………………………………………………………………………9 6.参考文献 ………………………………………………………………………10 7．致谢……………………………………………………………………………11 浅谈酒店餐饮和酒店发展的可持续性 摘要：本文介绍了随着酒店行业的竞争力加剧，酒店餐饮业也遇到了前所未有的挑战，酒店餐饮要想得到可持续发展，就必须要具备餐饮的核心竞争力。餐饮的灵魂是既要具备不容易令竞争对手在短时间内效仿的特色餐饮产品组合和独有的经营个性，还要通过优质的服务才能实现“顾客忠诚”，进而实现稳定发展。我将带领大家从多个方面对酒店餐饮的可持续发展进行探讨。例如，怎样保持酒店餐饮的特色和个性，怎样实现“顾客忠诚”，怎样把酒店餐饮打造成“可持续发展型”的酒店。 关键词：酒店餐饮,可持续发展, 顾客 Abstract： With the hotel industry, increased competitiveness, the hotel catering industry is also faced with unprecedented challenges, hotels catering to sustainable development, it is necessary to have the restaurants core competitiveness. We all know that food is the soul of it is not easy to have a short period of time so that competitors to emulate the characteristics and unique portfolio of products catering business personality, but also through high-quality services in order to achieve customer loyalty to achieve stable development of . So how can we maintain the hotels restaurant features and personality do， How can we achieve customer loyalty， How can the hotel restaurant into a sustainable development of it， This article will be on a number of hotels catering to explore sustainable developmen