经济对小型旅游企业电子商务的影响..doc

毕 业 设 计（英文翻译） 译文内容 Economic Impact of E-commerce onSmall Tourism Enterprises(电子商务对小型旅游企业经济的影响) The impact of E-commerce 译文出处 HF5548.32.M35 2004 658.872 p1-12 系 别： 人文外语系 专 业： 旅游管理 班 级： KT963-1 学生姓名： 冯娇娜 学 号： 20099630129 指导教师： 陈延寿 Economic Impact of E-commerce on Small Tourism Enterprises Prepared by: James McMaster Maki Kato Natasha Khan Prepared for the ICT Capacity Building at USP Project, March 2005 Page 2 of 95 McMaster, James Economic Impact of E-commerce on Small Tourism Enterprises / prepared by James McMaster, Maki Kato, Natasha Khan. – Suva, Fiji: ICT Capacity Building at USP Project, The University of the South Pacific, 2004. P95. ; 30 cm. ISBN 982-01-0588-9 1. Electronic commerce—Economic aspects 2. Tourism— Marketing 3. Internet marketing I. Kato, Maki II. Khan, Natasha III. ICT Capacity Building at USP Project IV. Title. HF5548.32.M35 2004 658.872 Page 3 of 95 CONTENTS ACKNOWLEDGEMENTS 5 ABBREVIATIONS 7 1.0 EXECUTIVE SUMMARY8 2.0 BACKGROUND 10 DEFINITIONS 13 OVERVIEW OF THE BACKPACKER MARKET 13 PROFILE OF COUNTRIES 14 ROLE OF TOURISM IN NATIONAL DEVELOPMENT STRATEGY 15 TELECOMMUNICATIONS INFRASTRUCTURE IN FIJI, SAMOA AND TONGA 17 3.0 STUDY METHODOLOGY20 SAMPLING 21 TIMELINE 23 RESEARCH LIMITATIONS 24 4.0 FIELD RESEARCH FINDINGS 24 OVERVIEW OF SECTIONS 24 SECTION 1: BASELINE DATA25 4.1.1 Size of operation 25 4.1.2 Origin and educational attainment of owner25 4.1.3 Guest characteristics26 4.1.4 Occupancy rate27 4.1.5 Advertising 29 4.1.6 Summary 31 SECTION 2: UTILIZATION OF THE INTERNET 31 4.2.1 Computer equipment – number, year installed, maintenance 31 4.2.2 Operations with Internet 32 4.2.3 Owners’ perceptions of Internet charges35 4.2.4 Activities conducted using the Internet 36 4.2.5 Booking methods37 4.2.6 Training Needs 38 4.2.7 Summary 39 SECTION 3: WEBSITE MARKETING39 4.3.1 The Internet and occupancy rate40 4.3.2 Internet and operators 41 4.3.3 Successful and unsuccessful website promotion 42 4.3.4 Web