(华为手机的外部环境和波特五力模型.docVIP

公共管理学院 本科生课程论文(设计) 华为手机的外部姓　　名 学　　号 专　　业 课程名称 战略管理 指导教师 2015年12月25日的发展，人们的社会生活渐渐进入智能化，主要表现就是手机的崛起广泛应用从开始，智能手机进入人们当中，行业领头商家是诺基亚的手机厂家。可是在当今科技日渐发达，手机行业内出现多品牌的，华为、小米、联想、苹果、手机经销商，都当今这个科技时代的市场激烈的角逐。然而在这些手机商家，华为却能够独树一帜，经过短短的的发展便成为世界手机行业内的领军。的强势企业，在国际上广泛赞誉。华为取得如此成就，本文将从华为的外部环境，波特五力模型进行分析关键词：EST分析法；波特·五力模型 ? Abstract With the development of science and technology, peoples social life is also gradually into the intelligent, its main performance is the rise of smartphones and a wide range of applications. Since the turn of the century, smart phone began to enter into Peoples Daily life, at first, the mobile phone industrys leading merchants mainly headed by Nokia mobile phone manufacturers. However, in todays increasingly developed science and technology, the present situation of the mobile phone industry appeared a number of brand development together, such as Huawei, millet, Lenovo, apple, HTC and other mobile phone distributors, are in todays era of science and technology to the fierce competition market. However, in the mobile phone business, Huawei can, after short more than 20 years of development, has become the worlds leading brand of mobile phone industry. And the strength of the company to become the worlds five, enjoy extensive praise in the world. Huawei why such achievements, this article will from Huawei internal and external environment, porter five models for analysis. Key Words: Huawei; The external environment; PEST analysis method; Porter five model analysis method; Mobile phone 目　录 1 引言 1 2 外部环境 2 2.1 政治、法律因素（political/legal segment） 2 2.1.1改革开放的浪潮 2 2 2.1.3世贸组织的建立 2 2.1.4华为的法律意识 2 2.1.5国外法律政策的限制 3 2.1.6十二五”规划相关情况 32.2 经济环境（economic environment） 3 2.2.1社会主义市场经济体制建立并逐渐完善 2 2.2.2低成本路线（成本领先战略） 3 2.2.3我国经济深度融入世界经济的趋势 3 2.3 社会文化因素（sociocultural segment） 4 2.3.1人口变化 4 2.3.2社会态度价值取向 4 2.3.3收入分布 4 2.3.4教育 4 2.4技术因素（technological segment） 4 2.4.1大数据时代 4 2.4.2信息化 5 2.4.3未来5G技术 5 2.4.4 ICT技术 5 3 五力模型