(01商务智能概述.pptVIP

* Data is raw source material from transactional applications or gathered from disparate sources . Pure raw data, one or more discrete values or facts, like a PRICE value, has very little use. Undetected quality problems could even lead to unsound strategic decisions. Data has in itself little semantic content. Businesses gain more value from their data, they have to take this passive data and turn it into actionable information. * * * * * * * Near the end of September, 2008, organizations across the globe faced a stark economic climate change. Within 24 hours, the outlook shifted from positive growth to a bleak forecast with organizations and consumers across the country slashing spend. What if you already had plans in place for this type of event and knew exactly what your response would be? What if you could reliably predict how your organization would perform? What if you could make fact based decisions in confidence instead of going with your gut? Though this event was cataclysmic, events like these happen on a smaller scale every single week. The only constant seems to be the rapid pace of change. E-Business and Business Intelligence E-business processing E-business data E-business applications Business practice Recommendation Transaction, Web log, Click-streams Operational processing Operational data Back-office systems Front-office systems Decision processing Data warehouse BI tools data mining ETL tools External data Report analysis Dynamic pricing Cross selling Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 商务智能 战略层 管理层 业务层 数据挖掘 在线分析处理 数据仓库 知识 信息 数据 业务层决策 中层决策 战略决策 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 什么是商务智能？ 1. 案例分析 -中粮生化商务智能案例 2. 什么是商务智能？ 3. 为什么需要商务智能？ 4. 商务智能能够为我们做什么？ 电子商务专业09级本科课程 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-201