本科毕业设计__国内轿车售后服务体系研究.doc

毕 业 论 文 论文题目： 国内轿车售后服务体系研究 所属系别 专业班级 姓　　名 学　　号 指导教师 撰写日期 年 月 摘 要 随着汽车技术的进步和科学技术的飞速发展，汽车产品已走入家庭，并且作为一种代步工具，逐渐进入民化。国内售后服务越来越受到人们的关注，汽车售后服务的出现是市场竞争所致，也是汽车营销中的一种手段，本文将对国内售后体系做一些介绍。解释一下售后服务的概念，以及它的内容和作用，再说一下国内汽车售后市场的现状与分析，以及国内的发展趋势的介绍和研究，如何更好畅通的运行我国售后服务的体系，如何发展电子商务，建立信息交流系统，促进汽车后市场综合服务体系实体经营的系统化、网络化、现代化，了解中国汽车行业的需求状况和我国汽车后市场的现状，探讨一下国内一些售后服务体系的经营理念和模式，分析综合服务体系的竞争优势。这样可以更好的了解国内的售后服务以及前景可以更好的发现他的优缺点利于以后更好的发展。这样才能让中国汽车在世界汽车市场上占有一席之地。 关键词： 售后服务，电子商务，汽车市场现状，售后市场，发展。 Abstract As automotive technology advances and the rapid development of science and technology, automotive products into the home, and as a means of transport, gradually entering the public of. Domestic service more and more attention, car service due to the emergence of market competition is a means of automotive marketing, this article will introduce the domestic after-sales system to do something. Explain the concept of after-sales service, as well as its content and function, to tell you the status of the domestic automotive aftermarket and analysis, and the introduction of domestic trends and research, how to better run smooth after-sales service system in China, how to develop e- business and establish an information exchange system to promote the automotive after-market service system integrated systematic management entity, the network, modernization, Chinas auto industry needs to understand the situation and the status of Chinas automobile market, a number of after-sales service system to explore the domestic business philosophy and models of integrated service system for competitive advantage. This better understanding of the prospect of domestic service, and find his strengths and weaknesses better and better help the future development. In order to bring Chinese cars in the world automotive market place. Keywords: service, e-commerce, automotive market situation, after-sale market, development. 目录 1 售后服务的简介