浅析神木麟州坊的营销现状及发展对策..docVIP

本科毕业设计（论文） 题目：浅析神木麟州坊的营销现状及发展对策 教学单位： 管理工程系 专 业： 市场营销 学 号： 1209081069 姓 名： 刘晶晶 指导教师： 王水娥 2016年月 Currently total about 4 million tons a year, taxes of 60 billion yuan for the country. Liquor-making momentum, in 2014, the national liquor industry sales reached 266.114 billion yuan rose 35.17%. The speeding up of the process of regional economic integration in the global economy, for Chinas wine industry in the context of greater resources, open up the market and create a condition. Shenmu-Lin Fang has a long history and unique manufacturing method in Shanxi province has an important position. And then through column of f in Shenmu.Understanding tree Lin Fang marketing status quo and existing problems in the wine industry, as well as solutions to this problem is essential. Systematically analyzes the Shenmu-Lin Fang wine industry development history, current situation, opportunities and challenges, proceeding from the actual situation States Fang Lins internal issues such as management, and external facing challenges, and produce technology analyses the problems of national industrial policy and market development strategies. Key words: liquor industry. Lin Fang, Shenmu marketing situation. Development countermeasureLiquor is the traditional industry of China, has a long history. After decades after the reform and opening up the development, at present annual output at about 400 million tons, for the state taxes 600 billion yuan. Chinas liquor industry will continue to maintain rapid and the good momentum of steady growth. Shenmu Linzhou Fang has a long history and unique manufacturing method in Shaanxi has a important position. Shaanxi Shenmu. The solution of Shenmu Linzhou square wine marketing present situation and the existing problems, and puts forward countermeasures to solve the problem is very important. Key words: liquor industry status quo.problems .development countermeasures. 目录 1 绪论 1 1.1 研究背景