BUSINESS ENGLISH CHAPTER REVIEW ANSWER.doc

THE ANSWER OF CHAPTER REVIEW CHAPTER REVIEW (1) KEY TERMS 1.commerce and trade 商业和贸易 2.wants 需求3.necessities of life 生活必需品 4.production and consumption 生产和消费 5.earning capacity 收益能力6.buying power of the family 家庭购买力 7.profit margin 利润幅度 8.market-garden produce 商品菜园产品9.wholesale and retail trade 批发和零售贸易10.home and foreign trade 国内外贸易 11.medium of exchange 交换媒介12.barter 易货贸易13.supply and demand 供给与需求14.going price 时价15.market price 市场价16.competitive price 竞争价17.sales revenue 销售收入18.pure competition 完全竞争 19.free market economy 自由市场经济20.planned economy 计划经济21.capital goods 资本货物、不动产、固定资产22.distribution of goods and services 商品和服务的分配23.business ownership 企业所有制24.sole proprietorship 独资企业25.partnership 合伙企业26.corporation 法人公司27.stockholder’s right 股东权利28.common stock 普通股29.preferred stock 优先股 EXERCISE Comprehension of the texts 1.b 2.c 3.a 4.b 5.a 6.c 7.b 8.c 9.d 10.a 11.d 12.b 13.b 14.c 15.b Vocabulary 1.duction duce duct 2.a.economy b.economically c.economical 3.a.specializes b.specialization c.specialty 4.a.unemployed b.employment c.employer 5.petitive petition pete Translation lmanufacture and extractive industry 2.earning capacity and buying power of the family 3. necessities of life 4. production and consumption 5. market-garden produce 6. profit margin 7.producer’s goods and consumer’s goods 8. home and foreign trade 9.lubricant that facilitates exchange 10. capital goods 11.specialization and divis vgion of labor 12. sales revenue 13. going price ,equilibrium price,market price 14.inflation and recession 15.free delivery and life-time warranty 16. free market economy and planned economy 17. distribution of goods and services 18. corporation CHAPTER REVIEW (2) Key terms 1.市场营销 2.市场调研 3.消费市场 4.产业市场 5.零售市场 6.集团市场 7.销售导向 8.生产导向 9.销售预测 10.市场调研 11.市场细分 12.营销组合 13.产品、价格、促销和分配 14.产品的分配渠道 15.销售促销 16.人员销售 17.产品广告 18.厂家或商家广告 19.冲动购买 20.连锁零售 21.折扣店 22.专卖店 23.美容店 24.零售渠道 25.产品系列 26.电话营销