(第章目标市场选择.pptVIP

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(第章目标市场选择.ppt

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(第章目标市场选择

市场营销学第6章目标市场策略二维矩阵判断哪些是优良的备选市场，哪些是较差的备选市场。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 市场营销学第6章目标市场策略 Market Targeting Tactics Mass marketing ( undifferentiated targeting ): offering one marketing mix for the entire market. Marketing Mix Market Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 市场营销学第6章目标市场策略 Multisegment marketing: selecting two or more segments and designs marketing mix strategies specifically for each. Marketing Mix 1 Marketing Mix 2 Marketing Mix 3 Market 1 Market 2 Market 3 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 市场营销学第6章目标市场策略 Niche marketing: selecting one segment and develops one or more marketing mixes to meet the needs of that segment. Marketing Mix Market 1 Market 2 Market 3 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 市场营销学第6章目标市场策略 Micromarketing ( individualized targeting): tailoring all or part of the marketing mix to a very small number of people. Customizing marketing mix Mini-market 1 Mini-market 2 Mini-market 3 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.