大学新编实用英语课后习题答案.docVIP

Unit 1 Ex3. 1.scattered 2.convinced 3.generate 4.prompt 5.identify 6.flexible 7.feedback 8.presentation 9.Target 10.object Ex. 5 1. She shopped around till she got what she wanted at a price she could afford. 她一家商店一家商店地看，最后以她能付出的价格买了她所需要的东西。 2. He never speaks to me other than to ask for something. 除了向我要东西，他从不跟我说话。 3. You should always aim at doing your job well. 你永远应该以搞好你的工作为目的。 4. She has been tied to the house for weeks looking after her invalid father. 几个星期来她一直呆在家中照顾有病的父亲。 5. The route was designed to relieve traffic congestion. 修建这条路是为了缓解交通拥挤。 6. Society is made up of a wide variety of people; some are good, others (are) bad, and still others (are) in between. 社会是由形形色色的人组成的。有些人很好，有些人很坏，也有些人介乎两者之间 Ex6. 1.While advertising must be paid for,another from of mass selling——publicity——is “free”. 另一种形式的大众推销宣传是免费的，然而广告是要付费的 2.A marketing manager can choose from serveral promotion methods——personal selling,mass selling,and sales promotion. 一个营销经理有几种促销方法可供选择，私人促销，大众促销，促销及推广 3.But they try to attract attention to the firm and its offerings whitout having to pay media costs. 但是他们努力吸引人们对公司以及其产品的关注，而不必支付媒体的费用 4.For example,one video——distributed to TV stations at Halloween——discussed a government recommendation that parents use makeup rather than masks for young children. 比如说一个在万圣节期间送到电视台的录像片段讨论的是政府推荐父母给孩子们使用化妆品而不是玩具 5.Sales promotion refers to promotion activites——other than advertising,publicity,and personal selling——that stimulate interest,trial,or purchase by final customers or others in the channel. 销售推广的是除去广告宣传和个人推销或者其他环节中的兴趣 Unit 3 Ex3. 1.denied 2.partly 3.had risked 4.removed 5.failed 6.disaster 7.assumed 8.discourage 9.registered 10.residents Ex. 5 1. The thieves made off with a large sum of money from the bank. 盗贼从这家银行偷走了一大笔现金。 2. High blood pressure places millions of people at the risk of hear disease. 高血压使千百万人有患心脏病的危险。 3. Think twice before you make a