商务英语写作.doc

期末考试（20个备选问题，考其中10个） ’s purpose.e.g.staff meeting to discuss summer vocation schedual;proposal for security system training. What is the unique selling point of an application letter? The application has already got experience, including previous achievements,special skills,relevant training received before. How to show your qualifications when writing an application letter? You should present your qualifications for the job requirement and discuss how your qualifications relate to the job requirement. What are the three paragraphs contained in the body of a business letter? What is the rule of writing the letter body? An introduction or an acknowledgment of the previous correspondence if any Give /inquire about information Express a hope or refers to further action either by the writer or reader Rule: single-spaced within a paragraph Double-spaced between two paragraphs When your memo requires an urge for an action, how to close your memo? Specify the actions taken by the reader, what to do, how to do it, when to finish. Consider how the reader will benefit from the actions, make it more polite. Four principles of business English writing Correctness (correct mechanics/language/information) 2.Clarity (choose short, familiar, conversational words;avoid ambiguity, jargon,general terms or expressions) Consideration (look at things from the view of readers;emphasize the reader’s benefits) 4. Conciseness (text must be short 、 concise and doesn’t have too many unnecessary words) Memo例文 Letters of Establishing Business Relations 例文 Letters of Complaint 例文 Dear?Mrs?Williams I?have?been?a?customer?of?Orchid?Department?Store?for?the?last?10?years?and?have?always?been?very?happy?with?the?service. However,?when?I?visited?the?Ladies?Department?around?noon?on?Monday?12?June,?one?of?your?assistants,?Sandra?Wong,?was?very?unprofessional.?When?I?asked?or?help?she?continued?tal