优秀平面广告作品分析.pptVIP

是一个享誉世界的箱包品牌，1910年诞生于美国的科罗拉多州，自同年推出全世界第一个硬式旅行箱开始，便以超凡设计和卓越品质，成为其他品牌模仿与追随的榜样。迄今已拥有遍布今天世界的生产基地和销售网络。秉承“以人为本”的设计理念，严格质量检测，在近一百年的发展历程中，作为箱包行业的引领者和先行者，Samsonite（新秀丽）直致力于为全球的旅行者提供舒适而可靠的高品质创新产品。 Samsonite Cosmolite 行李箱系列 该系列秉承了Samsonite一贯的现代设计风格，融合极致轻盈与极度强韧于一体，打造出精致而别具诱惑力的华美外观。Cosmolite旅行箱系列采用一种具有革新意义的高性能材料，从而令本系列产品坚固耐用却又轻便灵动。 获得奖项 2011年6月，在全球广告界的顶尖盛事—— 戛纳广告节上，该作品荣获了2011年度平面 类全场大奖，得到了这一表彰全球最具创意 广告的最高荣誉。除此之外，该作品还斩获 平面类美术指导金狮和插画类银狮，以及户 外类奖项中的两尊金狮。 “天堂与地狱”( HEAVEN AND HELL )这个作品利用了大胆而鲜明的对比构图，上方展现了旅行箱的主人在头等舱享受着天堂一样的尊贵礼遇，而下方却是Samsonite旅行箱在行李舱里遭受着炼狱般的折磨的景象。在历经摧残后，Samsonite Cosmolite系列旅行箱依旧亮丽如新，其“超坚韧”的特点展现无疑。 R.O.I理念：关联性（relevance）、原创性（originality）、震撼力（impact） With the use of this free diagram you accept the following use and license conditions. You are free: To Share — to copy, distribute and transmit the work Under the following conditions: Attribution — You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). No Derivative Works — You may not alter, transform, or build upon this work. In no event shall be liable for any indirect, special or consequential damages arising out of or in connection with the use of the map. You can use this PowerPoint diagram for your personal, educational and business presentations. Conditions of use This work is licensed under the Creative Commons Attribution-NoDerivs 3.0 Unported License. To view a copy of this license, visit /licenses/by-nd/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA. This work is licensed under a?Creative Commons Attribution S * With the use of this free diagram you accept the following use and license conditions. You are free: To Share — to copy, distribute and transmit the work Under the following conditions: Attribution — You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they