模糊综合评价法在旅游类电子商务网站中的应用.docx

摘 要由于信息技术高速发展以及人们思想的转变，电子商务因为其时代性已经渗透在各个领域。人们物质生活的提升使其对精神境界的追求日益增涨，旅游在他们的生活中已经逐渐趋于日常化。现如今已经有多家旅游类网站，但旅游类电子商务网站起步比较晚，很多研究学者对旅游类电子商务网站的研究也有很多的不确定性，模糊综合评价法主要是对不确定性进行研究，通过旅游类电子商务网站的模糊综合评价法来更好的去建设旅游类电子商务网站。本文主要通过介绍模糊综合评价法，通过模糊综合评价法在携程网以及艺龙旅游网这两个具体事例实例中的应用，用模糊综合评价法对其构建模型。通过其他人对旅游类电子商务网站评价相关指标的计算然后进行加权计算，对不同方案去评价，最后对各种评价进行评分。从这两个网站进行比较，发现不足。关键词: 模糊综合评价法；旅游电子商务；方案；指标Abstract With the progress of science and social development and the change of some peoples thoughts, e-commerce has penetrated in various fields because of its time. Peoples material life to improve the spiritual realm of the pursuit of increasing peoples material life to improve the spiritual realm of the pursuit of growing, tourism has gradually become their daily life . Now there have been many tourist sites, but travel e-commerce started late, many researchers study of tourism e-commerce sites also has a lot of uncertainty, fuzzy comprehensive evaluation method of uncertainty is mainly researched, through tourism e-commerce sites fuzzy comprehensive evaluation method to build a better class of tourism e-commerce website. In this paper, the fuzzy comprehensive evaluation method is introduced, fuzzy comprehensive evaluation method on trip and long travel network, the application of these two specific examples instance built method of fuzzy comprehensive evaluation model. By others in tourism e-commerce sites evaluation related index calculation and then weighted calculation, to evaluate the different plan and finally for various evaluation score. From these two sites, found insufficient.Keywords: fuzzy comprehensive evaluation method; tourism electronic commerce; scheme, index目 录第一章 绪论61.1研究背景61.2研究意义81.3 研究想法及方法81.3.1 研究思路81.3.2 研究方法9第二章 旅游类电子商务网站评价的理论基础102.1 概念界定102.1.1旅游类电子商务网站方案评价的特征112.3旅游类电子商务网站方案评价的原则112.4 旅游类电子商务网站方案评价指标体系的建立122.5 旅游类电子商务网站方案评价体系的研究现状122.5.1 国外相关研究现状122.5.2 国内相关研究现状13第三章 模糊综合评价法建模分析143.1 模糊综合评价法的简介143.1.1 模糊综合评价法的基本原理143.1.2 模糊综合评价法的特点143.2 模糊综合评价法的建模步骤153.3模糊综合评价法的优缺点173.3.1 模糊