旅游英语.ppt

Unit oneWorld Tourism Organization Contents Teaching Objectives Teaching Approaches Focus on Time Allocations Teaching Difficulties Teaching Methods Teaching Procedures World Tourism Organization Key Benefits of Tourism Step1 Leading in What have learned about WTO? How many benefits of tourism are known to the governments and people? Employment Travel and tourism is an important job creator, employing an estimated 100million people around the world. The vast majority of tourism jobs are in small or medium-sized, family-owned enterprises. Research shows that job creation in tourism is growing 1.5 times faster than any other industrial sector. Rural Opportunities Tourism jobs and businesses are usually created in the most underdeveloped regions of a country, helping to equalize economic opportunities throughout a nation and providing an incentive for residents to remain in rural areas rather than move to overcrowded cities. Infrastructure Investment Travel and tourism stimulates enormous investments in new infrastructure, most of which helps to improve the living conditions of local residents as well as tourists. Tourism development projects often include airports, roads, marinas, sewage systems, water treatment plants, and restoration of cultural monuments, museums and nature interpretation centres. Tax Revenues The tourism industry provides governments with hundreds of millions of dollars in tax revenues each year through accommodation and restaurant taxes, airport users’ fees, sales taxes, airport users’ fees, sales taxes, sales taxes, park entrance fees, employee income tax and many other fiscal measures. Gross Domestic Product (GDP) International and domestic tourism combined generates up to 10 per cent of the world’s Gross Domestic Product (GDP) and a considerably higher share in many small nations and developing countries. Step 2 Learn New Words and Expressions Step 3 Read the Passage and Discuss What is the aim of the World Tourism