四川师范大学本科毕业论文讲解.doc

四川师范大学本科毕业论文 “花”系列面包包装设计说明 学生姓名 丁梦娜 院系名称 四川师范大学美术学院 专业名称 艺术设计（平面艺术设计） 班 级 2012级12班 学 号 2012271207 指导教师 陈杉 完成时间 2016年1月10日 “花”系列面包包装设计说明 学生姓名：丁梦娜 指导教师：陈杉 内容摘要：“系列化包装是现代包装设计中较为普遍、较为流行的形式。它是以一个企业或一个商标、牌名的不同种类的产品用一种共性特征来统一的设计，可用特殊的包装造型特点、形体、色调、图案、标识等统一设计，形成一种统一的视觉形象。这种设计的好处在于：既有多样的变化美、又有统一的整体美；上架陈列效果强烈；容易识别和记忆；并能缩短设计周期，便于商品新品种发展设计，方便制版印刷；增强广告宣传的效果，强化消费者的印象，扩大影响，树立名牌产品。”[1] 而以“花”做为主题是在面包包装设计中增加一个亮点，让人们能购买时感受到这个包装所传达的设计理念从而有一个美好的清晨与开始，并且时刻都能保持新鲜的状态。 关键词：水彩手绘 面包包装 系列化 The Flower Abstract:“Series packaging is the modern packaging design is a prevalent and popular form. It is to a business or a trademark, brand name of different kinds of products with a common feature to uniform design, used for special packaging shape features, shape, color, pattern, logo and uniform design, forming a unified visual image. The benefits of this design is: variety of beauty, but also the overall unity of beauty; shelves display effect is strong; easy to identify and memory, and can shorten the design cycle, for the commodity new variety development design, convenient printing plate; enhance the effect of advertising, strengthen the consumers impression, expand the influence, and establish brand-name products.”[1] In flower as a theme is add a bright spot in ordinary bread packaging design, can make people feel when buying this packaging design concept to convey by early in the morning and started to have a good, can keep fresh and moment condition. Key words: Hand painted bread packaging serialization 目录 一、引言···············································1 二、创作思路········································1 （一）分析思路···········································1 （二）本设计服务象·········································1 三、包装设计过程明·········································2 （一）初期方案········································2 （二）修改过程···········································2 （三）定稿方案··········································2 四、包装设计作品说明····