无锡旅游业开发旅游商业区(RBD)的探讨.doc

无锡旅游业开发旅游商业区(RBD)的探讨 旅游管理专业学生 陈晨 指导教师 秦淳霞 摘要：随着经济和旅游业的发展，城市中出现了一种新的功能区——RBD（旅游商业区），它既是旅游景区的旅游购物部门，又兼景区的门户窗口功能，也属旅游观光景区的一部分，还将逐渐随着旅游者的多种需要而发展出其它的一些服务功能。本文以无锡旅游商业区系统为研究对象，结合无锡三类景区分析了无锡RBD目前的发展现状，认为无锡的旅游商业区发展不能只就商论商，使得旅游商业区仅仅是些没有特色的商品街，应该充分发挥RBD的多功能，使满足旅游者需要，促进无锡旅游业持续、快速、健康地发展。 关键词：旅游商业区；旅游业；旅游者 Discussion About The Exploitation Of RBD For The Development Of Tourism Of Wuxi Student majoring in Tourism Management Chen Chen Tutor Chunxia Qin Abstract：With the development of economy and tourism, a new function district —— recreational business district evolved gradually within cities. It is not only the shopping department of the scenic area, but also has the various service functions and is a section of sightseeing within the scenic area. And later many other service functions will come into being gradually to meet the tourists’ needs. The thesis takes the recreational business district as a investigative subject, and assorts the recreational business district with three types and analyses the actualities of the development of the recreational business district of Wuxi. It is considered that the recreational business district is not only a business district, and can not just sale commodity. In that case, it will make the recreational business district a business street with no character and featureless. The recreational business district should allow full play to the multiple functions, meet the need of the tourists and promote a sustainable, speedy and healthy growth and development of the tourism of Wuxi Key words: RBD；Tourism；Tourist 随着旅游业的发展，城市中出现了一种新的功能区C.Stansfield和JE.Ckert (1970) 提出的，他们所给出的定义是:为季节性涌入城市的游客的需要，城市内集中布置饭店、娱乐业、新奇物和礼品商店的街区[2]。而加拿大学者Smith则认为：RBD是建立在城镇或城市里，有各类纪念品商店、旅游吸引物、餐馆、小吃店等高度集中的一个特定的零售商业区[3]。 国外学者把城市地理学的某些理论运用于旅游、游憩系统的研究中，较为成功地解释和描述了城市内与旅游业有关的商业集聚现象，并应用生态学的方法以RBD为焦点，分析在多功能城市中旅游服务设施的供给[4]。国内RBD的研究，始于吴必虎分析上海城市游憩者流动行为特征，后又有保继刚、古诗韵在探讨深圳华侨城城区发展模式时，首次在国内的城市与旅游中研究了城市RBD的概念、研究进展、类型和功能等问题[5]。 目前理论界较为认同并普遍使用的是Stansfield. C.A和Ckert.J.E的观点，认为旅游商业