汽车后市场竞争力研究.doc

摘要 近几年，随着人们收入和消费水平的不断提升，汽车市场发展异常迅猛，汽车后市场规模总量急剧膨胀。而与之相关的汽车后市场发展相对滞后，管理水平、 技术水平、服务水平情况令人担忧。鉴于各种不确定性因素的冲击和影响，汽车行业同样要经历复杂的、激烈的市场竞争。 本论文以十堰市为例，对汽车后市场进行介绍，论述了汽车后市场的重要性及国内外发展的现状，通过数据收集、图表分析、案例分析、SWOT分析、归纳总结的方法，对十堰市汽车后市场竞争力进行研究和思考。以竞争力为切入点，分析十堰市汽车后市场的优劣，及所面临的汽车销售体系不完善、结构不合理、高素质人才短缺、缺乏品牌意识的挑战。 十堰市汽车后市场不适应的矛盾日益突出，若不加以有效的规划和措施，很可能制约汽车销售市场的发展。十堰市汽车行业必须要明确汽车后市场在整个汽车行业市场中的重要地位，通过销售及体系创新、优化结构创新、人才培养创新、服务品牌创新。 汽车市场格局瞬息万变，企业应更加关注产业布局的变化、经营模式的创新、行业趋势的发展。来提高服务质量和服务水平，加强十堰市汽车后市场的国内国际竞争力，推动汽车行业实现又好又快的发展。 关键词：十堰市；汽车后市场；竞争力 ABSTRACT In recent years, along with the people and continuous increase of income and consumption level, abnormal development car market rapidly, after the car market scale total swelling. And related auto after market development lags behind, the management level, technology level and service level is worrying. In view of the impact and influence of various uncertainty factors, the automobile industry also to undergo complex and intense market competition. In shiyan city as an example, this paper introduces the market after the car, this paper discussed the importance of auto after market and the present situation of the development at home and abroad, through data collection, chart analysis and case analysis, SWOT analysis, sum up, the method of study of shiyan auto after market competitiveness and thinking. Competitiveness as the breakthrough point, analysis of the pros and cons of shiyan auto after market, and facing the car sales system is imperfect, the structure unreasonable, the challenge of high-quality talent shortage, lack of brand awareness. Shiyan auto after market does not adapt to the increasingly prominent contradiction, if not effective plans and measures, is likely to restrict the development of the automobile sales market. Shiyan auto industry must clearly after the car market in the important position of the whole car industry market, through sales and system innovation, optimizing the structure innovation, personnel trainin