kfcnbsp;casenbsp;study.doc

KFCnbsp;Casenbsp;Study Product A we mentioned before any kinds of foods such as sandwiches, French fries, pizzas, hamburgers and etc. can be defined as fast food. During the recent years the fast food industry has reached a high growth rate and became very a big sector. As the most popular fast-food enterprise KFC are located many countries and they use different strategies when they enter a market. When these fast food companies try to provide integration to overseas market, tastes and living habits of people who are from that country are important factors in order to have high profit return. Because by the time attention to customers are paid, they will sell more products and this will be a profit for them. Therefore tastes and living habits are crucial data for companies. By increasing its products and menus, KFC gains more customers. The serious changes not only on KFC but also in the lifestyles of people. And all the changes are about people抯 eating habits. Under the trend, fast food is becoming a part of more and more people抯 lives. Although they carry on consuming more fast food, fast food does not own a good image in people抯 minds. Because, although KFC is a successful multinational fast food enterprise , it is also undeniable that most of its foods are fried, high-calorie and unhealthy. And, eating too much such food will serious damage peoples health. These injuries manifested in many ways, such as if one eating too much fast food will result in obesity, and it is scientifically known that obesity leads to many other health problems. Whats more, eating too much fast food may causes some damage of liver. And many other health problems also may be counted. Most of the big fast food companies have long been aware of the problem and in order to overcome such health crisis KFC presents many alternatives. But unless it is forced by laws, it won抰 change its products. So, it onlylessen the damage of its food and sell them to customers as usual. It is import