Dish Gourmet Food Co菜美食. Marketing Plan.pptx

Dish Gourmet Food Co.Marketing Plan Cardinals Whitney Lang Kate Minnis Vickie Elfering Mission Statement Dish Gourmet Food Co. goal is to be able to provide Gourmet food at affordable prices and in an efficient timely matter S W T Strengths Locally operated and family owned Gourmet fast food made to order fresh Mobile food truck allows for change Opportunities Growth of Billings Growth of our business Expansion of business Threats Weather Chain Competition Local Competition O Weaknesses Truck size limits preparation area Freshly made hand-pressed patties are time consuming to make Finding a commercial in desired area SWOT ANALYSIS Dish Gourmet Food Co. S Strength Locally operated and family owned Strength Gourmet fast food made to order fresh Strength Mobile food truck allows for change Strength Affordable family friendly food Strength All hamburger patties are hand-pressed and never frozen Strength Mobile food truck allows for unique hours and locations Strengths SWOT ANALYSIS W Weaknesses Truck size limits preparation area Weaknesses Freshly made hand-pressed patties are time consuming to make Weaknesses Finding a commercial in desired area Weaknesses The size of the water tank and hot water hearer limits the amount of produce we can use Weaknesses Limits food truck to main dishes only-no sides Weaknesses City regulations limit us to the use of commercial lots only Weaknesses SWOT ANALYSIS O Opportunities Growth of Billings Opportunities Growth of our business Opportunities Expansion of business Opportunities From 2000 to 2012 the population growth has grew to 14.35 percent. Opportunities Expansion to a bigger food truck or a restaurant location Opportunities Growth of business to the entire northwest Opportunities SWOT ANALYSIS T Threats Weather Threats Chain Competition Threats Local competitors Threats Extreme weather conditions could close operations for the day Threats Z pizza, Wendy’s, Burger King, Hardees, and Jimmy Johns Threats Soup and Such, R