Document Design Weber State University文件设计韦伯州立大学.pptVIP

Document Design:Guidelines for Effective Information Layout Dr. Shelley Thomas Rhetorical Situation Audience Purpose Context Levels of Design Intra Inter Extra Supra Levels of Design Intra Controls local variation of the text Type size, font, expanded or condensed text, punctuation marks Levels of Design Inter Helps readers understand the text within a given field Hierarchy shown by type size (heading levels) Text divided into units (columns); hierarchy shown by placement (centering) Separates information (bullets in lists, lines between columns) Levels of Design Extra Operates outside the main text as autonomous entities with their own visual vocabulary and conventional forms Includes pictures, data displays, icons, symbols Levels of Design Supra Includes top-down design elements that visually define, structure and unify the entire document Consistent chapter pages Page orientation Page bleeds, color, unifying logos Functions of Design Provides access to information Aids comprehension Enhances recall Motivates readers Meets readers’ expectations Facilitates ongoing use Provide Explanations Charts Illustrations Think you know the world? Projections Pop-Culture Moment Original Underground Map London Underground Simplified Conciseness Conciseness—designs that are appropriately succinct Charts are too concise to communicate effectively Conciseness Information consolidated Be careful of those stray fish. Parts of Illustrations Labels Numbers Titles Callouts Parts of Illustrations Column/Row Headings Legends Captions Footnotes Figure 2.4 EPA National Priorities List Rhetorical Impact of Data Displays Interdependence of Design Elements Closely related to each other, a tight-knit family Elements work in concert, not in isolation, balancing and complementing one another One strategy impacts other strategies and must be constantly monitored Document Design Decisions Do I use text or a visual representation? Where do I place text, visuals? How many colum