EcoInnovation Observatory生态创新观测站.ppt

Get your eco-innovation idea off the ground Test your idea advantages of your new product, service business Assess your strategic capacity Knowledge, skills, partners, training needs Get your eco-innovation funded Costs, source of funding and their risks, free support Get your first customer. target market, pricing strategy, no greenwashing THANK YOU! Business case for eco-innovation Asel Doranova, Technopolis Group and Eco-Innovation observatory Minsk, 19 June 2014 Outline of the presentation Introduction What is eco-innovation? Why should SME eco-innovate? How to eco-innovate? Revisiting your business model Eco-innovate production processes Eco-innovate products and services Getting your eco-innovation idea off the ground Background of the Why should companies eco-innovate? Because eco-innovations…. can contribute to environmental sustainability help to comply with environmental regulations that are becoming more and more stringent help to achieve resource and money savings create new business opportunities allow to reach new markets and customers creates positive image for your company Business case for eco-innovation PRODUCT AND SERVICE ECO-INNOVATION PROCESS ECO-INNOVATION Option 1: Revisit your business model To stay competitive, companies are reinventing their business models Q: how to deliver value to a customer in a way that is both profitable and less resource intensive? Reflecting on how to satisfy fundamental needs of a customer, be it a business or household, is the first step in tacking this challenge. E.g.: thinking mobility rather that transport: Car-sharing, bike-renting businesses Business model examples: CAR2GO An urban mobility concept designed by Daimler, which involves a vehicle fleet of “smarts” that are accessible to registered users at all times. The main concept : cars can be spontaneously “hired”. Option 2: Eco-innovate production processes Waste and emissions Material and energy productivity Supp