商务英语 Module 2(修改).ppt

Learning Objectives Following are the goals for this module. Read them and consider your personal goals. 1. To learn basic principles of effective business letter-writing. 2. To learn the formats and structure of business letters, envelopes and E-mails. 3. To know the designing of an elegant and standardized letter or E-mail. 4. To master the correct arrangement of various parts of a business letter. 5. To practice writing business letters, E-mails and envelopes. Writing Skills When you write your first letter, you should tell your reader how you obtained his or her business and explain what you intend to buy or sell, and your letter should be brief and polite. Please do remember the first impression of your letter counts heavily. Make sure that your letter follows the standard format and that is typed without any error. In writing a letter to establish business relations, you can inform your recipient of: 1. The source of information. 2. Your purpose in writing - to build up business relations with the firm in question. 3. Your business scope, branches and liaison offices, if any. 4. The references as to your firms financial position and integrity. 5. Your expectation of cooperation and an early reply. If you have received such a letter, you can write the following points in reply: 1. To express thanks for the letter received. 2. To express thanks to your reader for his intention to establish relations with you. 3. To provide information requested. To state clearly whether you would like to accept his proposal. 5. To express good wishes for cooperation. Notes 1. supply n. 供应，供应的商品。表示抽象的概念以及用于一些习语时，常用单数。表示具体的概念时，用单、复数皆可。 Supply now exceeds demand on our market. As supply and demand vary from time to time, we are unable to give you a detailed market report. The goods are in short (scarce, light, free, abundant, ample) supply. We are replenishing supply (or: supplies). Present supply/supplies is/are quite sufficient. supply v. 供应，供货 We believe w