针对中国出口企业的国际商标保护.doc

Global Trademark Protection for Chinese Corporations ‘going out’针对中国出口企业的国际商标保护 Measures to Respond to Preemptive Registrations in Latin America在南美遭遇商标抢注的应对措施 INTRODUCTION 简介 In present times business is conducted in a global context. Although big companies are always international players, with the increasing presence of the Internet, every day more medium and small size businesses than ever before are looking beyond the borders, too. 在当今时代，贸易是在全球范围内进行的。尽管大企业总是国际舞台的主角，但是随着网络的快速发展，每天都有许多中小型企业试图进入国际市场。 China has three of the worlds top four container ports. Hong Kong is second only to Singapore; Shanghai is number three and Shenzhen number four(1). It means China have huge exports; actually, in 2007 they represented 5.9% of the worlds exports(2). 世界四大集装箱港口中，中国有三个，香港仅次于新加坡排第二，上海排第三，深圳排第四。这些都说明了中国是个大型出口国，事实上，在2007年，中国的出口总量占世界的5.9% By the end of 2007, more than 5,000 domestic Chinese enterprises had established direct investments in 172 countries and regions around the world(4). 截止2007年，中国有超过5000家国内企业在世界172个国家和地区进行投资。 As Latin American emerging economies keep expanding and liberalizing many of their key sectors, the Chinese rapidly growing-private sector is seeking new opportunities to enter these markets to sell almost every imaginable product: machinery, electrical products, data processing equipment, apparel, textile, steel, mobile phones, etc. 随着南美地区经济的迅速发展和许多国家重点行业的开放，中国迅速发展的私营企业正在寻找机会进入南美市场，销售所有可以想到的商品，如，机械、电子产品、数据处理装置、服饰、纺织品、钢铁和手机等。 The protection of their trademarks is now becoming a priority for many Chinese companies operating or selling outside of China. While China exports to Latin American countries continue to grow, more an more Chinese companies have questions about how to succeed in protecting their IP there. 对于在国外生产或产品外销的中国企业来说，如何保护他们的商标显得尤为重要了。随着中国企业向南美国家出口数量的继续增加，越来越多的中国企业希望知道怎样在南美地区成功的注册商标。 Although Latin American Intellectual Property (IP) legal frameworks have experienced