05款爱丽舍公关传播方案-68p.ppt

Tactics action introduction III PR communication DCAD 05 version Elysee is favored in Shanghai International Auto Expo Depict the energetic and passionate brand connotation of Elysee Give prominence to the elegant of the 05 version Elysee and the taste and outstanding performance/price ratio. Win unanimous praise from users in Shanghai International Auto Expo, expect it to forge further brilliance. Commentary article:Elysee guards “three old brands” The influence on the market from the appearance of 05 version Elysee Analysis of core benefit of the 05 version Elysee. Position of Elysee and DCAD in the industry. Comparison communication:target rivals of the 05 version Elysee Excel\Elantra Give prominence to the core improved points through the comparison communication with the rivals Analysis of the functional technology of the 05 version Elysee Tactics action introduction III Media communication through incidents Concern and communicate news on various activities\test drive report of DCAD Pay attention to the warm-up communication and post-event comments Give prominence to the brand value and the core benefit of the 05 version Elysee Monitor media to learn the voice from the market Attach importance to the monitoring of BBS, disposal wrong comments on the 05 version Elysee timely. Frequent communication with reports of print media, inform dynamic of DCAD to them to let them understand DCAD and acquaint with the product to facilitate a positive. Gather voices from media and report them to DCAD after summing up and analysis to enable an appropriate disposal. 媒体传播类型组合 媒体传播类型： ?消息类 ?通讯类 ?图片新闻类 ?评论类 ?深度报道类 ?专访类 其他传播形式： ?视项目具体内容要求，在报纸、杂志或电视栏目、广播栏目中开辟主题专栏做 系列传播； ?结合媒体阶段性传播主题做目的性主题策划； ?充分利用网络媒体的特色，展开互动性传播 Combination of communication types Media communication type： ?Information ?Correspondence ?Photo News photo