长三角地区会展旅游业发展对策研究.doc

长三角地区会展旅游业发展对策研究A Research on the Development Policy of Exhibition Tourism in Changjiang Triangle  内 容 摘 要 长三角地区是由上海市、浙江省（具体包括杭州、温州、宁波、湖州、嘉兴、绍兴、舟山7市）和江苏省（具体包括南京、镇江、扬州、常州、无锡、苏州、南通7市）共15个城市所组成的城市带。我们从2005.12006.6对其进行了为期约一年半的调查、考察和研究后，形成了《长三角地区会展旅游业发展对策研究》一文。本文通过对长三角地区会展旅游业现状的SWOT定性和定量分析，得出了发展该地区旅游业的四大对策：一.充分发挥政府及旅游主管部门的主导作用（制定战略规划、加强企业市场行为监督、完善公共产品供给、积极培育会展产业群）；二.借鉴国际经验，促进长三角地区会展旅游业的发展；三.发扬特色，创立长三角知名会展品牌（制定品牌战略、提升品牌质量、拓展品牌空间、打造网络品牌、邀请明星参展）；四.强化长三角地区各个利益主体的合作意识（国家应该建立专门的协调机构、连手合作推进工业会展旅游业的发展、上海与长三角的江苏、浙江互联互动，组建该地区佛教旅游专线）。关键词 长三角 会展旅游业 SWOT分析 会展对策研究AbstractionChangjiang Triangle is an area where there lie fifteen cities such as Shanghai, Hangzhou, Wenzhou, Ningbo, Huzhou, Jiaxing, Shaoxing, Zhoushan (the preceding seven cities make up Zhejiang Province), Nanjing, Zhenjiang, Yangzhou, Changzhou, Wusi, Suzhou, and Nantong(the preceding seven cities make up Jiangsu Province). We have been doing research work since Jan, 2006 and our one-year and half investigation, inspection and researches produce this thesis titled “A Research on the Development Policy of Exhibition Tourism in Changjiang Triangle”. The thesis comes up with four policies on the development in the exhibition tourism of Changjiang Triangular Area through qualitative and quantitative analysis of SWOT about the present situation in this area. The four policies are as follows:1. Make full use of the leading roles of the local governments and the chief departments of tourism in making strategic plans, strengthening the supervision of market behavior of enterprises, perfecting the supply of public facilities and actively cultivating the group effects of exhibition industry;2. Introduce foreign experience and promote the development in exhibition tourism of Changjiang Triangle;3. Make good use of the advantages in this area and create well-known brands of exhibition in Changjiang Triangle such as brand strategy, improvement of brand quality, expansion of brand space, creation of internet brand and th