英语毕业论文商务谈判中的语言艺术.doc

Abstract With economic development, business negotiations are carried out frequently. Language is the key element throughout the whole process of business negotiations. It is not only an important tool to persuade the other party, but also an art. Therefore, it is necessary to study the language arts in business negotiation. In this paper, the author makes an overview of the language in business negotiation at first, expounding the importance of language in the business negotiation and listing its features. Then, the second chapter makes a classification of the language arts in business negotiation, including the verbal and non-verbal language arts. Finally, the author gives some practical suggestions for improving language arts in business negotiation, such as mastering terms professionally, using fuzzy words flexibly, noticing eye-contact and so on. Key words: Business negotiation; Language arts; Feature; Classification; Suggestion 摘 要 随着经济的发展，商务谈判变得更加频繁，而语言是贯穿整个谈判过程的关键元素，它不仅是说服对方的重要工具，同时还是一门艺术。因此，研究商务谈判中的语言艺术非常必要。本文首先对商务谈判中的语言艺术进行概述，介绍了它的特点及其重要性，然后对商务谈判中的语言艺术进行分类，包括有声语言艺术和无声语言艺术，最后提出了一些实用的建议来提升商务谈判中的语言艺术，例如掌握专业术语、灵活使用模糊语以及注意眼神交流等。 关键词：商务谈判 语言艺术 特征 分类 建议 Contents Abstract I 摘 要 II Contents III Introduction 1 Chapter One Overview of Language Arts in Business Negotiation 2 1. 1 Features of Language in Business Negotiation 2 1.1.1 Objectivity 2 1.1.2 Pertinence 2 1.1.3 Logicality 3 1.1.4 Normality 3 1. 2 Significance of Language Arts in Business Negotiation 3 1.2.1 Bridge to Agreement in Negotiation 3 1.2.2 Efficient Tool for Expressing and Persuading 4 1.2.3 Main Way to Implement Negotiation Strategies 4 1.2.4 Key to Promote Relationship between the Two Parties 4 Chapter Two Categories of Language Arts in Business Negotiation 6 2.1 Verbal Language Arts 6 2.1.1 Courteous Language 6 2.1.2 Professional Language 6 2.1.3 Flexible Language 7 2.1.4 Induced Language 8 2.1.5 Humorous Language 9 2.2 Nonverbal Language Arts 9 2.2.1 Posture Language 10 2.