8090消费者行为.ppt

Team Presentations Entertainment （娱乐） 80: Mic is me! I’m good singer! 90: we will not only sing, still can jump! We can do anything! Topic 80: premiership(英超）, warcraft（魔兽）... 90: QQ level, QQ show... 80: equal standing with everyone The Life for Equality . 90: I am the king of my own space！ I am the master of the land 80: Be in debt !!! and it’s my choice! 90: we have father!!! I can withdraw money from my father anytime! Friend 80: friends have share the common interest 。People believe a friend in need is a friend indeed! 90: we make friends only handsome and cool boy! Life achievement 80s more ambitious . promote to a higher office is our mission. deep trying! 90s live in a relax way! A comfortable life is the most important thing! take it easy View Brand view 80 :brand consciousness is stronger . Fine quality, this is a matter of cardinal significance. 90: try new things! Go with the tide ! Consumption patterns 80 : enjoy life, act on impulse 90: strong character . insist on his own ways in doing things. To sum up, we found 80,90 have some common grounds, be aimed at it, we provide some Suggestions . to know what customer want, to help enterprises better and better. Interest as a starting point Close to brand communication Advertisement: new idea and lead the fashion At the same time , they are different at the living environment each other we also make a distinction between 80s and 90s, according to these , we also provide some Suggestions. 80s ? outstanding “me, outstanding individual character ? the event marketing is the most important chances. Pay attention to the quality of image 90s 1 create entertainment experience is good for sale 2 Korea star will more and more popular with the 90s,so we can engage them as aspokesman 3 Network advertising 4 Make the marketing more colorful. You must make a marketing difference. Keep the keen insight Learn all you can about y