李威廉老师写作课.pptVIP

2014.04.24 大作文 There are many television advertisements aimed at children. What effects of these on children? Should TV advertisements be controlled? 今天0424的考题不会跑题的吧？因为今天考的是分析解决的report 类型的题目。除非你非要写“广告的优点和缺点”的话。这个题目的关键点在于“effects 的” “s”,也就是说至少要写2个或者2个以上的后果。 中文商家以及广告营销专家们更专业于客户的心理研究和客户的针对性，这一点本无可厚非，但是过多的针对小孩的广告涉及到了更多的道德评判. The businessman and marketing experts can make joint efforts to be more professional in analyzing the customer’s psychology and make the advertisements more pointed, which is originally beyond reproach. However, when the advertisements aimed at kids, it suddenly involves much morality conflicts. 商业广告的道德感在下降，虽然商业广告的技术一 直在提升，会对儿童的心理甚至儿童与父母之间的关系产生影响。一方面，儿童的判断能力不够理性甚至完全没有形成，当带有诱惑性的图片和广告短片出现在孩子的视线中的时候，孩子们很容易被游说。但是孩子本身并没有收入，没有消费能力，他们必须通过向家长来要钱来满足自己的购买欲望。当孩子的购买欲望被充分的放大之后，孩子不劳而获的心理被进一步放大。 Undoubtedly, the morality of commercial advertisements is eroding sharply, although the artistic design and making technique of advertisements are progressively updating. these children-orientated advertisements have exerted unexpected effects on children and family bonds. On one hand, the evaluation and rationality of children are not fully mature to deal with alluring advertisements featuring the extremely seductive lines and gorgeous pictures. When these advertisements in the forms of video and leaflet showed up in front of children, they are likely to be lobbied. However, in the fact , the kids have no income at all and no consumption power, therefore they have to ask for their parents to satisfy their demands. As the consuming desire of kids is greatly swelling , their psychological deforms as reaping without sowing are seriously expanding. 而在另一方面，如果家长没有满足甚至是及时满足儿童的购买欲望，孩子与家长的关系会受到影响，而儿童在成长过程本应该养成的勤俭节约的态度被毁灭殆尽。这一点也给学校和家庭教育对于孩子的教育制造了难题。 On the other hand, once their deformed attitudes towards the shopping fail to be met or even immediately satisfied, the family bonds between the parents and kids are negatively affected. The valuable minds of combating ext