管理信息系统 Chapter 1-3.doc

Exam Name___________________________________ ESSAY. Write your answer in the space provided or on a separate sheet of paper. 1)  You work for an auto manufacturer and distributor. How could you use information systems to achieve greater customer intimacy? 2)  Describe the four steps taken in solving a business problem. 3)  What are the three dimensions to business problems? Give an example of each. 4)  The department chain you work for has had numerous complaints about slow customer service. Your colleague, a sales manager, informs you that this happened at a previous store she worked for, and it was cleared up by hiring more sales representatives. Should you take her advice? Why not? What technique should you use in evaluating the problem? 5)  Define business process. What might be a business process used at a hospital? 6)  What are some of the information skills or knowledge essential for all business careers? 7)  The retail home improvement chain you work for, DIY Discount, has noticed that one of its brands of faucets is not selling nearly as well as anticipated. What information systems of the business will you use to determine the reason for the poor sales? Discuss what information you will retrieve from which system. Which of the information systems will be most important for your analysis? Which of the systems will be least important? 8)  In your opinion, what are at least three factors that contribute to the difficulty of integrating systems for different organizational levels and functions within an organization? Support your answer. 9)  Describe at least two benefits of using enterprise systems. 10)  Identify and discuss the major types of systems in a business from a constituency perspective. What is the relationship between these systems? 11)  Value chain analysis is useful at the business level to highlight specific activities in the business where information systems are most likely to have a strategic imp