创新新思维关怀、分享、永续、安全.ppt

* Difficult Conceptual Transitions Good-Dominant Concepts Transitional Concepts Service-Dominant Concepts Goods -------------------------- Services ------------------------ Service Products ----------------------- Offerings ----------------------- Experiences Feature/attribute ------------- Benefit -------------------------- Solution Value-added ------------------ Co-production ----------------- Co-creation of value Profit maximization ---------- Financial Engineering ------- Financial feedback/learning Price ---------------------------- Value delivery ----------------- Value proposition Equilibrium systems --------- Dynamic systems ------------ Complex adaptive systems Supply chain ------------------ Value-Chain ------------------- Value-creation network/constellation Promotion ---------------------- Integrated Marketing Communications ------------- Dialog To market ---------------------- Market to ----------------------- Market with Product orientation ---------- Market Orientation ----------- Service-Dominant Logic (Consumer and relational) * 雲端運算重塑資訊產業樣貌 * 智慧型手機 - APPs/Accessories * 數位匯流發展驅動力 技術推動 資訊技術 Internet/IP 寬頻網路 數位化 終端裝置 需求拉動 快速服務 資訊豐富及多媒體websites 使用者創作的內容及自我表現 資訊分享與合作 Uploading and downloading * 醫療照護創新趨勢 從疾病到健康 從“醫院centric”到“病人centric” 個人化(Personalization) 預測 (Prediction) 預防(Prevention / disease preemption) 病人責任(Patient Responsibility) Source: G. Steven Burrill (2010) presented on Baybio 2010 * 演變中的創新策略 創新的本質 拓展至服務領域，包括非市場服務(如公共部門服務) 比RD更廣泛的創新，例如設計、行銷、組織創新 應用於社會議題 - e.g.氣候變遷、老年化社會等 創新的落實 越多不同跨界的交流/互動：領域、地理與機構 成本、競爭與風險的期望，促進更多開發/合作 Source: The QECD Innovation Strategy (2010) * 創新決定因素： 技術與服務創新：硬體與軟體之系統整合 制度創新：解除管制、消除創新障礙 數位時代的開發式創新 技術融合、界線模糊 ? 跨領、跨界 Social network ? 生態系統、創新平台 創新 新思維 關懷、分享、永續、安全 * Q A * * * Service science is the study of service systems. Like the story of the blind men and the elephant, each discipline interprets the whole in terms of the part it touches... (trunk = house, tusk = spear, leg = tree, belly = boulder, tail = rope).