搜房网商业模式分析.doc

目录 搜房网商业模式分析 摘要 搜房网由莫天全于1搜房网9年6月在北京创立，并于2010年9月17日在美国纽交所上市，募资约1.2亿美元。搜房网是中国房地产网络服务最早的试水者，目前是中国最大的房地产家居网络平台。尼尔森发布的《2009中国房地产网络广告市场研究项目报告》显示，2009年搜房网展示类广告推广项目数量、广告主数量及创意总量三项指标中分别覆盖了行业整体的57%、72%、53.5%。2009年搜房网广告价值估算值为6.2亿元，占行业整体的46.3%。 搜房网旗下有搜房新房集团、搜房二手房集团、搜房家居集团和搜房研究集团（中国指数研究院）四大集团，业务覆盖新房、二手房、租房、别墅、写字楼、商铺、工业厂房、家居、装修装饰等房地产家居领域各个行业。本文对搜房网的商业模式进行分析，主要从搜房网提供的产品及服务、目标客户分析、企业核心能力、业务构成、收益模式、经营成本分析六个方面进行研究，同时，对搜房网的经营策略进行分析，提出搜房网发展建议仅供参考。 关键字：搜房网；商业模式；分析 Abstract SouFun in a Soufangwang in Beijing on June 9 , founded by Vincent Mo , and in September 17, 2010 in the United States listed on the NYSE , raising approximately $ 120 million . SouFun is China s first real estate network service test the water , is currently China s largest real estate home network platform. Nielsen released the 2009 China Real Estate Online Advertising Market Research Project Report shows that in 2009 the number of ads to promote the project Soufangwang show class , the total number of advertisers and creative coverage of the three indicators in the industry as a whole were 57 %, 72% , 53.5% . 2009 Soufangwang advertising value estimate is 620 million yuan , accounting for 46.3% of the overall industry . SouFun s have found room houses Group , found room second-hand housing group , found room home group and found room Research Group ( China Index Research Institute ) four groups , covering new homes , second homes, rental villas , offices, shops , industrial plants , home, home decoration and other areas of the real estate industries . This paper analyzed Soufangwang business model , products and services are mainly provided from Soufangwang target customer analysis, core competence , business structure, revenue model , operating cost analysis study six aspects , while the operation of Soufangwang strategy analysis, development proposals Soufangwang informational purposes only. Keywords: soufun; business model; analysis 引言 搜房网是全球最大的华人房产家居门户网站，根据全球权威互联网流量排名监测机构A