CHANELMARKETINGMIX.pptVIP

 CHANEL MARKETING MIX No1. Introduction name：CHANEL China name：香奈儿、香奈尔、夏奈尔。 Founder：Gabrielle Chanel （加布里埃·香奈儿)。 The design concept： elegant, simple, fineness Product series：Senior set uniform, haute couture, senior garment, perfume, cosmetics, skin care products, shoes, the handbag, glasses, wrist watch, Jewelry accessories, leather bag. No2. Target market Chanel general with lady for target market, these women generally has the following characteristics： Contracted delicate perfect independent white-collar lady High income people The worship of the group(崇拜性群体) High education ， the achievement 三、marketing mix ——the 4P’s Product Price Promotion Distribution product 1.香奈儿品牌走高端路线，时尚简约、简单舒适、纯正风范。“流行稍纵即逝，风格永存”依然是品牌背后的指导力量；香奈儿产品多以高度奢华为诉求. Chanel brand go high-end route, simple fashion, simple and comfortable style, pure. Popular transient, style forever is still the guiding force behind the brand; Chanel products to more highly luxurious appeal. 2. 菱格文的康朋系列、双 C 字样、别有风味的山茶花，均为其产品独特的风格，具有特色又不失其时尚高雅的韵味，正因其舒适的设计、别具风味的时尚与高雅的韵味，香奈儿为其爱用者带来了一种时尚感与虚荣感，为使用香奈儿产品的消费者增添一翻效益。 Kangpeng series, double C Ling Gewens words, have a distinctive flavour of camellias, are the product of a unique style, has the characteristics without losing its stylish and elegant charm, because of its comfortable design, distinctive flavor of fashion and elegant charm, with its love of Chanel for bringing a sense of fashion and vanity, add a benefit for the use of Chanel products consumers. 3. High quality Price ____luxury goods Chanel ,the internationally renowned brands, its pricing strategy, complete with its high-quality, high-quality image in mind, is taken at strategy, in the clothing part, Haute Couture price more expensive than ordinary clothing, other parts of the price strategy is as follows: Fashion boutique in the high price Watches and