ExploratoryResearchandQualitativeAnalysis.pptVIP

Exploratory Research and Qualitative AnalysisChapter 7 What is research design? A plan for selecting the sources and types of information used to answer the research question. A framework for specifying the relationships among the study variables. A blueprint that outlines each procedure in the analysis. The Research Design ... Is an activity and time-based plan. Is always based on the research question. Guides the selection of sources and types of information. Outlines procedures for every research activity - collection, measurement, analysis, and interpretation of data. Classification of Research Designs Exploratory study is usually to develop hypotheses or questions for further research. ?Preliminary Conclusive study is to test the hypotheses or answer the research questions that are posed. ?Precise Method of Data Collection Monitoring including observational studies ?No direct contact Communication studies ?Questions the respondent Power to Produce Effects in the Variables being Studied Purpose of the Study Descriptive study tries to explain relationships among variables. ?Who, what, where, when, or how much? Causal study is concerned with how one variable produces changes in another. ?Why? The Time Dimension Cross-sectional studies are carried out once and represent a snapshot at one point in time. ?One specific point in time Longitudinal studies are repeated over an extended period. ?Track changes over time The Topical Scope - Breadth and Depth of Your Study Statistical studies attempt to capture a population’s characteristics by making inferences from a sample’s characteristics. ?Quantitative Case studies place more emphasis on a full contextual analysis of fewer events or conditions and their interrelations. ?Qualitative The Research Environment Field setting ?Actual Laboratory research Simulation ?Staged or experimental Participants’ Perceptionsof the Research Activity Usefulness of a design may be reduced when people in t