MartIntroLec.pptVIP

Mart Intro Lec1 * 2010-2-22 Business English Writing * Mart Intro Lec1 Mart Intro Lec1 Mart Intro Lec1 Mart Intro Lec1 Mart Intro Lec1 Mart Intro Lec1 Mart Intro Lec1 Mart Intro Lec1 Lecturer: Yuting (Jane) Zhuang Class: 09 FS/09 BA Mart Intro Lec1 * The International College of Xiamen University Who should I contact with? Mart Intro Lec1 * PAPER COORDINATOR AND LECTURER: Yuting (Jane) Zhuang Office: Hotel 215 Email: yuting.j.zhuang@ or zhuangyt@ (not available yet) Telephone: 6288604 Office Hours: Monday Wednesday 10-12 am; or email for an appointment This is the person you should approach with any administrative enquiries about the paper. What will you do to show respect? Mart Intro Lec1 * Respect to: The course The lecturer Your fellow (classmates) Yourself Terms Requirements Mart Intro Lec1 * Important Note: It is a term requirement that you attend 14 out of 22 lectures. Alternative assignments are available only on presentation of a university-acceptable written reason (e.g., medical slip, bereavement), in two copies of absence application letters, one to your supervisor and another to the paper coordinator. It is a term requirement that you have to sit both assessments in order to pass the paper. Students come in late for more than 15 minutes means absence for ? lecture Terms requirement means you cannot pass the paper – you will not be allowed to sit the final examination – if you have not met this requirement. If you have any questions, ask your lecturers or tutor, before turning in your assignments. What is it about? Mart Intro Lec1 * This paper is designed to provide candidates with a basic knowledge and understanding of marketing and the operations of a marketing department within an organisation. The Unit also introduces the candidate to the concept of marketing research and explains the importance of research to the marketing process. This is an introductory Unit which can also be studied by candidates who may wish to progress to mo