市场营销道德问题分析-毕业论文.doc

市场营销道德问题分析-毕业论文成人高等学历教育 毕 业 论 文 市场营销道德问题分析 办学单位： 班 级： 学 生： 指导教师： 提交日期： 中文摘要 随着经济的发展，人们的利益问题越来越严重了，但是我们对待问题都是有两面性的，由此看来，必须需要我们的市场营销的道德问题分析。现在市场营销观念把“顾客至上”作为企业经济活动的实践原则，他要求企业的经济活动必须以满足消费者的需求为中心。市场营销道德就是一种道德标准。是用来判断市场营销活动是否正确的 即判断企业营销活动是否符合广大消费者及社会的利益能否给广大消费者及社会带来最大效用。市场营销道德存在于市场营销活动过程中的每一环节。而对市场营销道德性质好坏的判断必须兼顾企业和社会两个方面。这就需要我们通过对市场营销不道德行为的防范从而促进市场经济的良性发展。这是涉及到经营活动的价值取向并贯彻于企业营销活动始终的重要课题，所以，在这么现实的社会，90 后的我们要用知识捍卫者市场营销的道德问题，就从现在开始吧！关键词：市场营销观念、道德观念、商品的包装问题Abstract With the development of economy peoples interests problem more and more serious butwe treat problems are a coin has its two sides then must need our marketing moral problemanalysis. Now the market marketing idea quotthe customer is supremequot as the enterprise economicactivities of the practice principle he asked the enterprises economic activities must be to meetthe needs of the consumers as the center. Marketing ethics is a kind of moral standards. Is used tojudge whether the right marketing activities namely the judgment enterprise marketing activitiesconform to the general consumers and the interests of the society whether to give the generalconsumers and the society brings the maximum effect. Marketing ethics in markets in the processof marketing activities of each link. And the marketing of moral nature good or bad judgmentmust be balanced enterprise and social two aspects. This needs us through the market marketingimmoral act of guard so as to promote the healthy development of the market economy. This isrelated to the business activities of value orientation and implement in the enterprise marketingactivities always important subject so in so realistic society after 90 we use knowledge defendersmarketing moral problems from now onKey words: marketing management philosophy moral idea The packing of the goods 目 录中文摘要 ................................................. IIAbstract ................................................. II1.绪论 .................................................... 12.市场营销道德概述..........