更新版价格树 -north.ppt

File name Region North NLA Package Strategy – North CR Package Strategy – North Beijing NLA Price Tree - Beijing Tianjin NLA Price Tree - Tianjin HHT Qingdao Jinan Zhengzhou NLA (Imported)- Zhengzhou NLA (Local) - Zhengzhou K/A Price Tree - Zhengzhou Xian Taiyuan CR U/D price tree – Taiyuan NLA price tree - Taiyuan NLA price tree (local)- Taiyuan Urmuqi Tangshan Qinhuangdao CR B price tree – QHD CR U/D price tree -- QHD Shijiazhuang NLA Price Tree - Shijiazhuang Cangzhou Bud GD 500ml - Cangzhou Bud SBT -- Cangzhou 8,400 $102.56 0.75 0.04(1%) 4.38 0.31 5.09 5.40 Bud CAN (current) 12,000 3,600 4,000 Annual Volume $31.32 1.04 0.04(1%) 4.20 0.30 5.20 5.50 Bud 600ml (current) 1.08 4.17 0.55 5.25 5.8 燕京无醇 500ML Brewer’s Variable Margin (US$/BBL) Retailer Rebates 0.45 Whsr Profit 3.00 PTW Whsr Rebates 0.35 Retailer Profit 3.45 PTR 3.80 PTC 青岛600ML (RMB/Bottle) K/A price tree - Tangshan $37.33 0.75 0.05 (1%) 4.80 8.00 0.5 0.50 (ws pay) 1.00 6.00 12.00 GD 500ml $20.58 1.18 0.28(10%) 3.20 6.23 0.33 1.00 (ws pay) 0.90 (ws pay) 6.00 10.00 Harbin 1900 600ml*12 44.51 0.70 1% 5.00 5.52 0.42 0.50 (ws 0.35 10% 6.00 10.00 Bud 580ml $32.70 0.65 0.05 (1%) 5.25 7.65 0.50 1.00 (ws 0.65) 0.65 (10%) 6.50 12.00 Bud 680 1.05 0.38（10%） 3.83 6.5 0.50 (ws pay) 1.00 5.00 10 燕京无醇 500ml 1.05 0.38（10%） 3.83 6.6 1.00 (ws pay) 1.10 5.50 10 青岛纯生500ml Brewer’s Variable Margin (US$/BBL) Whsr Profit Consumer cap promotion Retailer Rebates Return bottle PTW (Incl. BTL) Whsr Rebates Retailer Profit PTR (Incl. BTL) PTC (RMB/Bottle) $26.78 0.67 0.04 4.20 4.17 0.50 0.50 4.83 8.00 Bud 600ml (current) 0.59 0.17 2.58 3.3 0.30 0.50 (ws pay) 3.5 6.00 蓝贝600ml 0.34 0.17 2.83 3.5 0.50 3.0 6.00 唐啤纯生600ml $17.06 0.42 0.02 (1%) 2.70 3.40 0.33 0.50 (ws pay) - 3.60 6.00 Harbin Ice 600ml 0.67 0.25(10%) 2.58 5.00 1.00 (ws pay) 4.00 8.00 雪花干啤 620ml 0.92 0.25（10%） 2.33 5.00 1.00 (ws pay) 4.00 8.00 蓝带清蕴 600ml 0.75 0.25(8%) 3.00 4.50