有效的陈述.pptVIP

上海财经大学－商务英语课程 上海财经大学－商务英语课程 Effective Presentations 1 -有效的陈述（1） NO. 23 * Following are the commonly recognized main elements involved in preparing and delivering an effective presentation: Elements related to ‘Style’：与“形式”或“风格”有关的因素 * Sell the idea：“兜售”你的观点 You must keep in mind that you are selling something to your audience, whether it be a product, a project, an idea, a strategy, concept or anything else. * Tell a compelling story：讲有说服力的故事 Your presentation of the idea and its ramifications must be so thorough, attractive and convincing that the audience is eager to buy into what you’re selling. * Be concise：简明扼要 State your ideas, goals, and benefits received in a crisp, brief and meaningful manner. Support your idea and story：支持你的观点 Using relevant facts and figures that drive home the key message that you are trying to get across to your audience. * Elements related to ‘Content’：与“内容”有关的因素 * Key objectives：关键目标 State the purpose, scope and objectives of the presentation in a clear, concise manner. Plan：计划 Tell the story on how to achieve your objectives. * Supporting evidence：有说服力的例证 Support the main body with relevant business charts to illustrate and highlight key figures. Call to action：号召行动 Creating a sense of urgency for the approval of what you’re presenting ASAP, and instilling a sense of loss if your idea does not proceed beyond this point. * Usage To deliver an effective presentation, you should come across in a confident manner, be poised, and show that you’re knowledgeable about what you’re presenting. Following are some key sentences you might use in a business presentation: * （要发表一篇有效的陈述，你必须始终保持自信，摆出一副泰然自若的样子，显示出你对自己要陈述内容了如指掌。下面是你在陈述中可能用到的一些表达方式：） * Sell the idea / Tell a compelling story / Be concise I think it’s time for our company to start a new product line for teenagers. Their spending power is increasing day by day, and their appetite for consumption is insatiable. This segment comprises 25% of the buying market but they