1_6231325_keywords and cultural change- frame analysis of Business Model英文书.pdf

C Sociological Forum, Vol. 20, No. 4, December 2005 ( 2005) DOI: 10.1007/s11206-005-9057-0 Keywords and Cultural Change: Frame Analysis of Business Model Public Talk, 1975–2000 Amin Ghaziani1,3 and Marc J. Ventresca2 Keywords chronicle and capture cultural change by creating common cat- egories of meaning against diverse local usages. We call this the global- local tension. To test competing theories of this tension, we employ frame analysis of more than 500 journal abstracts over a 25-year period, track- ing the spread of business model as an economic keyword generated during unsettled economic times. Analyses reveal the simultaneous adop- tion of “global” and “local” frames without one supplanting or co-opting the other. The global-local tension is conciliated by providing primacy across communities of discourse to a small collection of frames (i.e., the global presence) while maintaining a plurality of local use within communities (i.e., the local alternative). KEY WORDS: keywords; cultural change; frame analysis; business model; Digital Economy. INTRODUCTION In the introduction to Keywords, Williams (1976) recalls that when he returned to Cambridge after World War II, he noticed that people with whom he would converse no longer seemed to be “speak[ing] the same lan- guage.” He felt perplexed by the rise of dramatically “different formations,” that is, changes in what the words he was using and hearing meant (1976:10). He realized that different groups of people intended different meanings for 1Departments of Sociology and Management and Organizations, Northwestern University. 2 University of Oxford and Stanford University; e-mail: marc.ventresca@sbs.ox.ac.uk. 3To whom correspondence should be addressed