电子商务下顾客忠诚度的建立和管理论文.doc

电子商务下顾客忠诚度的建立和管理 内容摘要 随着信息技术的突飞猛进，基于网络的电子商务正处在空前的发展时期，并以极强大的身命力推动着部门经济、区域经济、国民经济和世界经济的快速发展。未来电子商务的发展将呈现出前所未有的热潮。这种新的商业模式不仅从诸多微观领域向传统的运作方式发起了严重挑战，而且也带来了宏观经济运行与管理的革命性变革。许多专家认为，电子商务的发展是未来25年内世界经济发展的重要推动力。在迅速变化发展的电子商务时代，电子商务的发展面临着众多挑战及竞争越来越激烈的情况下，建立和管理顾客忠诚度，已成为电子商务成功的关键。 结合目前电子商务的发展现状，本论文的写作结构分为以下四章：第一章讲电子商务的概述；第二章讲电子商务下建立和管理顾客忠诚度的重要性；第三章讲如何建立和管理顾客忠诚度；第四章讲总结与展望。 关键词：电子商务 电子商务发展 顾客忠诚度 Abstract With the rapid development of information technology, based on the electronic commerce network is in an unprecedented development period, and with extremely strong body life force driving the economy, the regional economy, department of national economy and the rapid development of the world economy. The future development of electronic commerce will show the unprecedented boom. This new business model not only from many micro field to the traditional mode of operation launched serious challenges, and also brought macroeconomic operation and management of the revolutionary transformation. Many experts believe that the development of e-commerce in the next 25 years is an important impetus of the development of the world economy. Rapid changes in the development of e-commerce era, the development of the electronic commerce faces numerous challenges and the increasingly fierce competition, the establishment and management of customer loyalty, e-commerce has become the key point of success. Based on the electronic commerce development present situation, this paper writing structure is divided into the following four chapters: The first chapter of the electronic commerce overview; The second chapter electronic business establishment and management under the importance of customer loyalty; The third chapter how to build and manage customer loyalty; The fourth chapter summarizes and prospect. Key words: electronic commerce electronic commerce development customer loyalty 毕业设计（论文）原创性声明和使用授权说明 原创性声明 本人郑重承诺：所呈交的毕业设计（论文），是我个人在指导教师的指导下进行的研究工作及取得的成果。尽我所知，除文中特别加以标注和致谢