新新编国际贸易英语教程chapter2.pptVIP

New International Trade English 新编国际贸易英语教程 Chapter 2 Culture and international trade文化与国际贸易 Learning objectives To understand the meaning of culture To know the levels of corporation culture To know the reasons of culture conflicts To answer why should the MNCs make cultural adaptation Opening vignette Live to work or work to live Main idea of the passage: Try to find the topic sentence of the paragraph. Culture differences between America and Mexican: Business greeting; language difficulties; attitude towards money; dinner meeting; business culture meetings (time; conversation; executive levels of the company); to leave a message; dress for business meetings; time of the appointment time; delivery date. Discussion: How do you understand the saying “Americans live to work, but Mexicans work to live”? 2.1 Culture and corporation culture Warm-up questions: 1 Tell others your opinion about the roots of culture differences. 2 Why do multinational enterprises pay so much attention to the local culture? 2.1.1 What is culture Try to find the definition of culture (Guarnaccia and Rodriguez, 1996) 2.1.1 What is culture What is culture? The word ”culture” has many meanings. For example, we some times say that people who know about art, music, and literature are cultured. However, the word culture has a different meaning for anthropologist (people who study humankind). To an anthropologist the word culture means all the ways in which a group of people act, dress, think, and feel. People have to learn the cultural ways of their community: they are not something that the people in the group are born with. 2.1.1 What is culture What is high-context culture and what is low-context culture? How do you understand “Cultural analysis illuminates subcultural dynamics within organizations” 2.1.2 Hofstede’s cultural Dimensions Hofstede divided culture into four dimensions at culture-level： Power distance Individualism/collectivism Masculinity/femininity Unc