小米手机调研报告ppt终版.ppt

The marketing of millet phone 小米手机市场营销 The millet Company was formally established in April 2010, is an independent research and development to focus on high-end smart phone mobile Internet company. Millet phone, MIUI, Millet Chat are millet companys three core businesses. Fever born millet product concept. Millet company pioneered the development of mobile phone operating system with the Internet model, 600,000 enthusiasts to participate in the development and improvement mode. The millet logo is the shape of MI, is short for Mobile Internet, on behalf of millet is a mobile Internet company. Millet LOGO upside down is a heart word, the means of millet is to let millet user save heart. Millet Pinyin is mi, First Mobile Internet, the millet to do mobile Internet company; Second Mission Impossible, the millet to complete the task can not be completed; of course, Lei Jun hope to use millet and rifles to conquer the world with his millet team. 小米公司正式成立于2010年4月，是一家专注于高端智能手机自主研发的移动互联网公司。小米手机、MIUI、米聊是小米公司旗下三大核心业务。“为发烧而生”是小米的产品理念。小米公司首创了用互联网模式开发手机操作系统、60万发烧友参与开发改进的模式。 小米的LOGO是一个“MI”形，是Mobile Internet的缩写，代表小米是一家移动互联网公司。另外，小米的LOGO倒过来是一个心字，少一个点，意味着小米要让小米的用户省一点心。 小米拼音是mi,首先是Mobile Internet，小米要做移动互联网公司;其次是Mission Impossible ,小米要完成不能完成的任务;当然，雷军跟他的小米团队希望用小米和步枪来征服世界。 全球顶级供应商 共同打造 工作流程 Millet phone marketing strategy 小米手机营销策略 The millet technology goal is to become a “world-class” mobile Internet company and successfully broke into the top 500 list of “the rich”. Millet phone packaging strategy are as follows: similar packaging strategies. The millet phone is a different type of mobile phone products, a similar pattern on the packaging, the approximate color and common characteristics.??Millet phone product attributes targeted at mobile phone enthusiasts, the core selling is the high configuration and the integration between hardware and software. Lei Jun, one of the Millet science and technology co-founder is also a partner of a number of enterprises, including Where