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Reliability Validity We often think of reliability and validity as separate ideas but, in fact, theyre related to each other. Here, I want to show you two ways you can think about their relationship. One of my favorite metaphors for the relationship between reliability is that of the target. Think of the center of the target as the concept that you are trying to measure. Imagine that for each person you are measuring, you are taking a shot at the target. If you measure the concept perfectly for a person, you are hitting the center of the target. If you dont, you are missing the center. The more you are off for that person, the further you are from the center. The figure above shows four possible situations. In the first one, you are hitting the target consistently, but you are missing the center of the target. That is, you are consistently and systematically measuring the wrong value for all respondents. This measure is reliable, but no valid (that is, its consistent but wrong). The second, shows hits that are randomly spread across the target. You seldom hit the center of the target but, on average, you are getting the right answer for the group (but not very well for individuals). In this case, you get a valid group estimate, but you are inconsistent. Here, you can clearly see that reliability is directly related to the variability of your measure. The third scenario shows a case where your hits are spread across the target and you are consistently missing the center. Your measure in this case is neither reliable nor valid. Finally, we see the Robin Hood scenario -- you consistently hit the center of the target. Your measure is both reliable and valid (I bet you never thought of Robin Hood in those terms before). Another way we can think about the relationship between reliability and validity is shown in the figure below. Here, we set up a 2x2 table. The columns of the table indicate whether you are trying to measure the same or different concepts. The rows sho